The Sinclair CBS affil in Boise, Idaho, ran a pair of brief news promos that openly advocated for small government while deriding outsiders for “imposing their will” to fix Idaho health care. You won’t see them again. “Our intention was to create a bold new marketing message,” said KBOI GM Don Pratt. But Pratt, who cautioned that he “didn’t have much to say” about the matter, conceded that it was not his station’s intention “to create a spot that creates an impression of bias. But to the extent that we’ve done that, we’re obviously going to be held accountable for that.”
Sure, news is a serious business, but that doesn’t mean your promos have to be. It helps if your staff and management can laugh at themselves.