At the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. It’s a simple concept: five stations’ creative services departments are given the same news story to promote. Which one would you say won the Battle of the Promo Superstars?
Crime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.
New Local TV News Promos Served Here
Here are some local TV news promos focusing on weather, consumer POP’s, award-winning news coverage, years of experience, and even one starring penquins.Yes, it’s worth it just for that.
WTTG Washington Promo Takes Shot At Competition
TV News Promos From Around The World
Exclusives
Fresh News Promos From Around The Country
What In God’s Name Is Happening At WCBS?
‘Old-School’ TV Commercials And News Promos
Making Great News Promos For Next To Nothing
Spots From Buffalo, The Big Apple And Miami
KCNC Denver Explains New Promos On Its Website
New News Promos From Five Markets
Favorite Recent Random News Promos
KBOI Pulls Controversial News Promos
The Sinclair CBS affil in Boise, Idaho, ran a pair of brief news promos that openly advocated for small government while deriding outsiders for “imposing their will” to fix Idaho health care. You won’t see them again. “Our intention was to create a bold new marketing message,” said KBOI GM Don Pratt. But Pratt, who cautioned that he “didn’t have much to say” about the matter, conceded that it was not his station’s intention “to create a spot that creates an impression of bias. But to the extent that we’ve done that, we’re obviously going to be held accountable for that.”
News Promos Take A Walk On The Wild Side
Sure, news is a serious business, but that doesn’t mean your promos have to be. It helps if your staff and management can laugh at themselves.
