AIR CHECK BY DIANA MARSZALEK
News And Spots Share Screen Time At KMGH
The Scripps-owned ABC affiliate in Denver has been airing news tickers in commercials during its early morning newscasts since 2011. It’s proving to be a win-win for the station and advertisers, GM Byron Grandy says, with viewers knowing there’s always information for them and advertisers benefitting from not having viewers clicking away during their spots.
