Fox News Channel will launch its Quick Response Vehicle Program during the NAB Show next week in Las Vegas. In partnership with LiveU and Accelerated Media Technologies, the program centers around a Nissan NV 3500, which Fox News said is “a one-stop shop for a photographer and crew covering and chasing down a breaking news story.”
IP-based vehicles with on-air appeal are big sellers to stations. Many use a combination of point-of-view cameras and bonded cellular transmission to deliver “live and drive” pictures as they move down the road, both of the surrounding area and the on-air talent in the cabin. Many also feature heavy station branding and integrated pop-up flat panel displays, allowing them to serve as a studio in the field for live shots. Above, NBC Boston’s Weather Warrior from Accelerated Media Technologies.