DIGITAL DMAS
In Austin, Upstart Battles Texas-Sized Leader
Though the Austin American-Statesman dominates the city’s online media scene, The Texas Tribune, a tiny nonprofit local news site, is taking off and generating a lot of buzz for its political coverage in the Texas capital. Coming in at 20% to 21% for exposure were the market’s major TV Web sites, KVUE.com (the ABC affiliate), KXAN.com (NBC) and News8Austin.com/YNN.com (Time Warner Cable).
