News Orgs Can Learn From MLB’s Mobile

Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile, says media analyst Ken Doctor.

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Ken Doctor on lessons from the crumbling of AOL’s Patch: “The lesson now dawning on publishers worldwide is that their reliance on advertising as the major support of their news businesses is all but over. As print revenue’s decline has accelerated, growing digital ad revenue is increasingly tough as well.”