newspaper video

With video becoming a bigger part of newspapers’ online offerings, the industry needs to learn to work with people from the TV world to create, sustain and survive a multiplatform media environment. “Without people on both sides of the fence working together to disrupt a business that needs an infusion of new media, the print world will continue to struggle with what it is and what it’s going to be,” says J.R. Mahon.

After a successful run with its first television production First Look, which launched in March, The Bakersfield Californian on Wednesday launched another program: BWell Live, an extension of the newspaper’s health and fitness magazine.