What Papers Must Do To Do Video Right

With video becoming a bigger part of newspapers’ online offerings, the industry needs to learn to work with people from the TV world to create, sustain and survive a multiplatform media environment. “Without people on both sides of the fence working together to disrupt a business that needs an infusion of new media, the print world will continue to struggle with what it is and what it’s going to be,” says J.R. Mahon.

Bakersfield Californian Debuts 2nd TV Show

After a successful run with its first television production First Look, which launched in March, The Bakersfield Californian on Wednesday launched another program: BWell Live, an extension of the newspaper’s health and fitness magazine.