There is no “free time” in the typical newsroom today. Adding new activities without eliminating other tasks is a surefire way to sabotage a promising innovation. It’s also intellectually dishonest. When push comes to shove, the new and extra lose out to the demands of the day and the urgency of the now. That’s why smart managers start their innovation process by brainstorming a “Stop Doing” list before they generate a “Start Doing” list. They create capacity for innovation first.
A new set that resembles a trendy downtown apartment that’s been converted from industrial space is now the workplace for the newscasts at WDAF in Kansas City. “What we ended up with is a mix of old and new, gritty and modern; just like KC,” said Danielle Ray, creative services director.