The chief catalyst for technology-driven changes in consumer news habits? The rise in on-demand and OTT viewing as the most direct threat to traditional live linear viewing. Here are five critical things TV news leaders and executives need to understand and respond to now to insure their content remains relevant in this new, disrupted viewing ecosystem.
After closing out a successful sixth NewsTECHForum in New York, TVNewsCheck presents videos of the many sessions, presentations and case studies so that if you couldn’t attend, you can get caught up now.
Broadcasting’s top tech practitioners are focused on improving the speed and use of metadata. ABC’s Tish Graham: “Whether it needs to be a linear piece, or it needs to be OTT or some type of digital piece, we need to build the backend systems and automate them as much as possible to be able to move that content wherever it needs to go, and to be reliable.” And metadata is also essential to find content in an archive or to direct OTT distribution, plus efficient use can also lower overall storage costs. (Photo: Jill Altmann)
Despite the many advantages of new IP tech for covering news from the field, especially during disasters, savvy broadcasters know it’s also valuable to have some tried-and-true gear in reserve. “If there’s another Superstorm Sandy, I would be very grateful that I still have satellite trucks, and I would be grateful that I still had satellite phones, even if I haven’t fired them up in five years,” says Peter McGowan of WCBS-WLNY New York. (Photo: Jill Altmann)
ASU’s Frank Mungeam: TV stations “can have all kinds of great delivery, and the technology can get better, but it could expose the weakness of our underlying content. We have to start by working backwards from the audience, understanding what this new ecosystem is and the quality of some of the programming that we’re competing with on Netflix and Hulu.” (Photo: Jill Altmann)
Creating more long-form, “nuanced” journalism is a way for local stations to grab younger viewers in an era where there is a growing dissatisfaction with the national news media. (Photo: Wendy Moger-Bross)
The winners of TVNewsCheck’s first Social Media Excellence Awards describe how their stations have been able to monetize various experiments in targeting social media audiences that go beyond just repeating what’s in their news broadcasts. (Photo: Wendy Moger-Bross)
Valari Staab is leading her NBC and Telemundo stations into the future with heavy emphasis on finding the best in new technology and synergies that allow her local journalists to develop more locally produced, original content for the stations on a multitude of platforms. (Photo: Wendy Moger-Bross)
NBCUniversal Owned Television Stations group, after rolling out a new plant in Philadelphia without an SDI router that uses as much IP as possible, will be creating a virtualized architecture for KLBR, its Telemundo station in Las Vegas, in which most of the back-end equipment used to run the station, including news production, will be located at a data center in Dallas. And then there’s the new facility NBCU is building in Boston, which will include six control rooms and six studios and accommodate four separate NBCU businesses. A big driver is increased support for the 2110 IP standard from the broadcast vendor community. (Photo: Wendy Moger-Bross)