Newsworks

A year after launching an ambitious website devoted to local news and civic dialogue, the  Philadelphia pubcaster finds itself on a roller coaster ride when it comes to unique visitors. Bill Marrazzo, president of the local media organization, takes the long view, saying his team has yet to fully crack the code on stablizing audience. A just-signed agreement to share stories with NBC-owned WCAU should boost visibliity.

The PBS station has launched a new hyperlocal news site, Newsworks that represents serious competition for The Philadelphia Inquirer‘s philly.com and NBCPhiladelphia.com, which have been criticized for being light on serious news.