With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.
Executives from leading local and national news players in the OTT space discuss their various options for packaging and presenting content on the platform. Also crucial is figuring out how best to differentiate one’s OTT service from the many competing options, overcoming a lack of viewing metrics and personalizing content for viewers.
FuboTV subscribers can watch Newsy’s up-to-the-minute news coverage, its full lineup of live shows including The Day Ahead and The Why, and its award-winning documentaries and investigations.
Scripps-owned Newsy has added five more bureaus and expanded beyond a collection of online and mobile news packages to an OTT channel and to 38 million cable homes. And while Newsy bills itself as a “next-generation news network” aimed at millennials, its distinctive approach has valuable lessons for local broadcasters striving to adapt to a changing competitive landscape.
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
The new agreements with cable operators means Newsy’s national news programming lineup is on track to be available in about 40 million U.S. homes by the end of 2018, according to owner E.W. Scripps.
Scripps’ millennial-targeted OTT news network expects to be available in about 40 million cable homes by the end of next year after purchasing carriage contracts from the Retirement Living Television cable network for up to $23 million.