Station Groups Stick To Sales Plans As Uncertain ’23 Sets In
Without political advertising and with, possibly, a recession on the horizon, station groups rely on their customer-focused approach to drive cross-platform businesses with omnichannel, client-focused campaigns. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Executives from Nexstar, Graham Media and Gray Television will share strategies for creating and expanding on opportunities to reach consumers on streaming and other digital platforms in a TVNewsCheck Working Lunch webinar on Jan. 26. Register here.
Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”
Veteran digital marketing executive Dennis Cook will lead all marketing for company’s digital division, with a special focus on accelerating the company’s advertising sales business.
Nexstar Digital today launched Stellar, a data-driven audience platform that lets advertisers buy digital and linear advertising. Stellar uses predictive technology to determine where a brand’s advertising will perform best and lets buyers create campaigns using Nexstar’s 199 TV stations, 120 local websites and 284 local news and weather apps.
Exclusives
The new agreement allows advertisers and agencies easy access to Nexstar’s digital audience of 106 million monthly uniques and the broadcast industry’s widest reach of 63% of U.S. TV households gives them the ability to send orders electronically directly in their Strata workflow.
The alliance is desinged to enable the buying of OTT, display, video and linear on Mediaocean’s Spectra platform.
For Nexstar Digital And Raifman, Size Matters
Gregory Raifman, Nexstar Digital’s newly-minted president, says the company is well underway with a rollup of its portfolio of technology companies under a single banner. As the company scouts new digital acquisitions, Raifman says it will leverage Nexstar Media Group’s broadcast size and footprint to find its edge in the market.
Advertising technology and business strategy executives Anthony Katsur and Michael Kestenbaum named SVP of platforms and SVP of strategy and corporate development, respectively.
Gregory Raifman, a technology venture capital investor, whose background includes executive positions with Rubicon Project, LiveRail, Mediaplex and Dragon Media Onlie, is tapped to lead the broadcaster’s new digital operations subsidiary.
