Veteran digital marketing executive Dennis Cook will lead all marketing for company’s digital division, with a special focus on accelerating the company’s advertising sales business.
Nexstar Digital today launched Stellar, a data-driven audience platform that lets advertisers buy digital and linear advertising. Stellar uses predictive technology to determine where a brand’s advertising will perform best and lets buyers create campaigns using Nexstar’s 199 TV stations, 120 local websites and 284 local news and weather apps.
The new agreement allows advertisers and agencies easy access to Nexstar’s digital audience of 106 million monthly uniques and the broadcast industry’s widest reach of 63% of U.S. TV households gives them the ability to send orders electronically directly in their Strata workflow.
The alliance is desinged to enable the buying of OTT, display, video and linear on Mediaocean’s Spectra platform.
Gregory Raifman, Nexstar Digital’s newly-minted president, says the company is well underway with a rollup of its portfolio of technology companies under a single banner. As the company scouts new digital acquisitions, Raifman says it will leverage Nexstar Media Group’s broadcast size and footprint to find its edge in the market.
Advertising technology and business strategy executives Anthony Katsur and Michael Kestenbaum named SVP of platforms and SVP of strategy and corporate development, respectively.
Gregory Raifman, a technology venture capital investor, whose background includes executive positions with Rubicon Project, LiveRail, Mediaplex and Dragon Media Onlie, is tapped to lead the broadcaster’s new digital operations subsidiary.