The veteran Nexstar Executive is appointed to a newly created position overseeing all company-wide local content initiatives and its expanded Washington news bureau. In addition, Chris Berg is promoted to senior director of local content development.
The general sales manager of the group’s CBS-MNT affiliate in Myrtle Beach-Florence, S.C., moves up to replace Randy Ingram who has moved to Nexstar’s Indianapolis duopoly.
The two station groups’ goal is to promote broadcast spectrum aggregation, innovation and monetization, in anticipation of the adoption of ATSC 3.0. They say they want to include other broadcasters in the effort to compete in wireless data transmission.
The addition of the station group expands LMC’s reach to more than half of all TV stations in the U.S.
The 24-year CBS news veteran and former Los Angeles news director to lead Nexstar’s expanding Washington news bureau.
Three legacy media executives at the Borrell Associates’ Local Online Advertising Conference in New York Monday shared what they believe were sure-fire signs of impending digital failure. Among them: Selling just time or space, salespeople need to be omni-market; not reaching for viewers on all devices; over-reliance on display advertising and ignoring pay walls.
“Suffice it to say that we are already in discussions, should the [FCC ownership] rules change, about opportunities that might be available to us,” Nexstar CEO Perry Sook told analysts and investors today.
The big driver for a record fourth quarter was political of $60 million, plus a 23% gain in retrans money and $25.7 million in digital revenue.The earnings report is the first since Nexstar closed on its purchase of Media General in January. The station group says that Media General shareholders will get $479 million from the sale of spectrum in the incentive auction. Nexstar sold no spectrum of its own.
Nexstar is now hiring a bureau chief, an executive producer and three more reporters to find the local angle on Washington goings-on for the station group’s 171 stations in 100 markets. “Our intention is not to chase what the president is doing and cover it from a national perspective, says Nexstar’s Jerry Walsh. “Our intention is to cover how the story in Washington affects our local markets.
The station group promotes her from its WFLA to a newly-created position overseeing Nexstar’s broadcast and digital local content initiatives.