OPEN MIKE BY JOHN LAWSON
Advanced Emergency Information Is Key To Winning Federal Support For ATSC 3.0
As they look to bolster support from the FCC, broadcasters would do well to get behind its Advanced Emergency Information component.
The move is designed to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. Initial projects include the identification and development of leading consumer offerings, business modeling, proof of concept and market trial management, retailer education and service lifecycle management and operations.
