Advertising on NFL games for the five ad-supported TV networks are up 3.6% this year through 16 weeks of the season. Through Dec. 23, the NFL took in $3.71 billion, up from $3.58 billion a year ago, according to iSpot.tv.
Network ad sales execs say they have sold between 85% and 90% of their regular-season airtime, with spots fetching premiums in the high single digits versus last year’s rates.
