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For The NHL Finals, A Not So Lucky Break

Media Life | by TVNewsCheck

The first three rounds of the NHL playoffs did very well on cable and broadcast, seeing increases over last year and even setting a few records. So you’d expect that the Stanley Cup finals, which begin tonight at 8 p.m. on NBC, would see equally strong ratings. Unfortunately for NBC, that may not be the case, due to simple geography. One of the finals teams is the Vancouver Canucks, and Nielsen’s measurements only include U.S. markets. Therefore the viewership in Vancouver, which is bound to be very high, won’t count toward the U.S. ratings.