Peacock had an exclusive playoff game this season, which drew 23 million viewers.
CBS set an astounding record with its presentation of Sunday’s Chiefs-Bills matchup. The nail-biter that ended with a Chiefs victory delivered 50.4M viewers, marking the most-watched NFL Divisional Playoff game ever. The previous record holder was 48.5M viewers for Cowboys-Packers in January 2017. It’s also the first NFL Divisional Playoff game to surpass 50M viewers. That’s up 10% from last year’s comparable game, which saw 45M tune in for the Cowboys-49ers.
DirecTV-Tegna Blackout, Peacock Exclusive Threaten To Block Viewers Amid NFL’s Big Wild Card Weekend
The biggest ratings force in American television is about to kick off high holy postseason services, but ridiculous impediments for the rapt audience await.