As it has for the past two years, Yellow Tail will advertise nationally during the Super Bowl by buying local time on CBS stations across the country. The strategy has been a winner for the winery, but not a model that other national advertisers have followed.
Amazon announced Thursday the veteran NFL announcing duo of Hannah Storm and Andrea Kremer will be back next season to call the Thursday night package on Amazon’s Prime video service.
The return of divisional playoff football to Los Angeles proved a winner for Fox, and NBC’s final NFL telecast of the season also posted stellar numbers as the NFL’s TV ratings comeback shows no signs of faltering. NBC was up 8% and Fox was up 25%.
Live sports accounted for 89 of the year’s 100 most-watched broadcasts with the NFL contributing 34 of the top 50 most-watched broadcasts, and 61 of the top 100. The only thing that came anywhere near to matching the NFL’s hegemonic reach was the 2018 Winter Olympics; NBC’s coverage of the PyeongChang Games drew six of the year’s 50 largest TV audiences and 15 of the top 100.
The arrangement begins with this weekend’s playoffs and is worth $30 million annually for three years, a person with knowledge of the agreement tells The Associated Press. The person spoke on condition of anonymity because the league has not announced specific terms. This latest development is part of a dizzying turnabout for the league. For years, the league insisted gambling was one of the biggest threats to its existence.
Twenty-five years ago this month Fox won the rights to broadcast NFL games for $1.6 billion over four years. Besides its personalities, the network has given us the scorebox, audio that brings viewers closer to the game, the one-hour pregame show, and a big production feel for sporting events.
Advertising on NFL games for the five ad-supported TV networks are up 3.6% this year through 16 weeks of the season. Through Dec. 23, the NFL took in $3.71 billion, up from $3.58 billion a year ago, according to iSpot.tv.