Before the public got a look at the upcoming NFL regular-season schedule on Wednesday, Howard Katz, the league’s SVP of broadcasting and media operations, relayed to Fox, CBS, NBC and ESPN what games they received. In interviews with network executives, all four networks thought Katz’s task of formulating this year’s packages was fair.
The NFL and some of the media companies that broadcast some of its most-watched matches have considered the idea of shaking up the Sunday-afternoon packages that regularly air on CBS and Fox, according to two people familiar with the matter. Under one idea broached, the two networks could get to air packages that include games from both the NFC and AFC, as opposed to the current system, which keeps the NFC on Fox and the AFC on CBS. The talks are extremely preliminary, one of these people cautions, and may not come to fruition.
As it has for the past two years, Yellow Tail will advertise nationally during the Super Bowl by buying local time on CBS stations across the country. The strategy has been a winner for the winery, but not a model that other national advertisers have followed.
Amazon announced Thursday the veteran NFL announcing duo of Hannah Storm and Andrea Kremer will be back next season to call the Thursday night package on Amazon’s Prime video service.
The return of divisional playoff football to Los Angeles proved a winner for Fox, and NBC’s final NFL telecast of the season also posted stellar numbers as the NFL’s TV ratings comeback shows no signs of faltering. NBC was up 8% and Fox was up 25%.
Live sports accounted for 89 of the year’s 100 most-watched broadcasts with the NFL contributing 34 of the top 50 most-watched broadcasts, and 61 of the top 100. The only thing that came anywhere near to matching the NFL’s hegemonic reach was the 2018 Winter Olympics; NBC’s coverage of the PyeongChang Games drew six of the year’s 50 largest TV audiences and 15 of the top 100.
The arrangement begins with this weekend’s playoffs and is worth $30 million annually for three years, a person with knowledge of the agreement tells The Associated Press. The person spoke on condition of anonymity because the league has not announced specific terms. This latest development is part of a dizzying turnabout for the league. For years, the league insisted gambling was one of the biggest threats to its existence.