The NFL Cozies Up To Betting

Starting this season, NFL teams in states with legal sports betting will be allowed to have in-stadium betting lounges and accept sponsorships from sportsbooks and betting operators.

Here’s How NFL TV Rights Could Shake Out

NFL owners and the NFL Players Association are likely nearing a collective bargaining agreement after owners approved the terms Thursday. Media companies and the NFL have been waiting for the CBA’s approval before negotiating new broadcast rights for NFL games, which are locked up until 2022. The results will have a major impact on traditional media as millions of Americans cut the cord on pay-TV each year.

NFL Taking Case To Supreme Court

The National Football League is concerned that a revolution may be at hand with respect to the way that its games get televised to millions of fans. On Friday, pointing to how teams currently pool TV rights and then license packages to distributors, the league asked the Supreme Court to review an antitrust case with the potential of upsetting an arrangement that has served the league for more than a quarter century.

NFL ‘Open To Changing’ Media Partners

NFL Commissioner Roger Goodell said on Sunday that his organization is “very open to changing packages, very open to changing partners” when it comes to negotiating media contracts that will expire in the next few years.

CBS Ready For High-Stakes Tony Romo Fight To Kick Off NFL TV Free-Agent Bonanza

NFL Regular-Season Ad Unit Pricing Up Nearly 9%

NFL regular-season games — from September to November — witnessed a nearly 9% increase in 30-second commercial unit rates, according to Standard Media Index. In addition, the NFL overall had 10% higher TV advertising revenue during that period.

AFC Viewers To Get CBS Sports’ Top Tech

When CBS Sports closes out its NFL season with Sunday’s Tennessee Titans–Kansas City Chiefs AFC Championship matchup, it will mark the conclusion of one the network’s most technologically innovative campaigns. From the addition of Field Eye (Line-to-Gain camera technology) to an increase in high-speed cameras to more live aerial shots, the CBS Sports team has significantly boosted its NFL production complement this year and will lift equipment levels even higher for its largest production of the year on Sunday in Kansas City.

Rising NFL Ratings Boosting Broadcast Nets

While it’s not quite fourth down and long for broadcast networks, lackluster scripted-programming ratings and cord-cutting woes are weighing heavily on the industry’s collective consciousness. So it’s particularly good news that one broadcast mainstay seems to have regained its mojo: live football. After a bumpy year or two, the 2019 NFL regular season grabbed an average of 16.7 million TV and digital viewers, according to the league, marking 5% growth from the prior year.

NFL Wild-Card Games Most Watched Since ’16

LOS ANGELES (AP) — The NFL wild-card playoff games were the most watched opening weekend in four years. The four games averaged 30.5 million viewers, which was a 7% increase over last season, boosted by one-score finishes, including a pair that went into overtime. Seattle’s 17-9 victory over Philadelphia on NBC — which was the […]

NFL Sends Google URL Takedown Notice For Streaming Content

NFL Regular-Season Ratings Rise 5%

On the eve of the NFL playoffs, which kick off Saturday, the league released statistics about TV and digital viewership during the regular season, saying viewership is at a three-year high. The season turned out to have the most tune-in of any since the 2016 campaign, with more than 182 million people sampling a game during the year.

Giants: Legalized Betting Has Had ‘Big Influence’ On Increased NFL Ratings

NFL Rights Case Heads To Supreme Court

A significant antitrust battle could upset how the league sells game telecasts for billions of dollars and usher in an era when teams would compete for licensing deals.


Safe Bet: TV Sports Getting Bigger, Pricier

A TV2020 panel explores the growing impact on broadcasting of sports, with a heavy focus on the NFL and the potential impact of legalized sports betting.

Packers Launch Connected TV Streaming App

One of the NFL’s most storied franchises, the Green Bay Packers, said it launched a new free connected TV streaming app. The app gives on-demand content about the team to fans via their television screens and is available on Apple TV, Amazon Fire TV and Roku devices.

NFL Continues Its Ratings Momentum

One month into its 2019 season, the league’s viewership is up around 5% compared to this time last year, attracting an average of roughly 16 million viewers across the league’s network partners, according to Nielsen data. The NFL’s viewership is also up 8% from 2017 and down just 1% from 2016.

Fox Sports Hires Former Pats Tight End Gronkowski As Analyst

Fox Sports has hired Rob Gronkowski as an NFL analyst. The network announced on Tuesday that the former New England Patriots tight end will make his debut during Thursday night’s pregame show before the Patriots-New York Giants game. Gronkowski retired at the end of last season after winning his third Super Bowl with the Patriots. […]

Fox Sports Muffs Initial 4K HDR NFL Game

The Week Four Thursday Night Football game on Fox between the Philadelphia Eagles and Green Bay Packers was supposed to be exciting beyond the game — which came down to a goal line stand in the final minute — as it was meant to be the debut of the NFL in 4K HDR. But Fox’s gameplan failed for a variety of reasons, allowing for only a limited audience to experience the game in the hi-res format.

DirecTV Rethinks NFL Sunday Ticket Deal

AT&T COO John Stankey questions the growth potential of the football package; says the longtime cornerstone could be “less critical to the business over time.”

J. Lo, Shakira To Perform At Super Bowl Halftime

NFL, Pepsi and Roc Nation announced Thursday that the superstar performers, who have released music in Spanish and English since the 1990s, will perform on Feb. 2 at Hard Rock Stadium in Miami Gardens, Fla.

After 2 Weeks, NFL Viewers, Ad Dollars Up

Two weeks in, the NFL season has shown a 3% gain in national TV viewers versus a year ago, as well as a 4% hike in national/regional TV advertising revenues.

ESPN Chief Expects Silicon Valley To Bid On NFL

Jimmy Pitaro said today: “I have no idea if [Amazon, Google and Facebook] are going to be interested specifically in Monday Night Football, but I do believe that several new media companies are going to be interested in acquiring more NFL rights.”

TV Nets Need NFL Ratings Rebound To Continue

The NFL returned to the national spotlight on Thursday night, but it remains to be seen if TV’s biggest draw can continue the ratings renaissance it experienced last season. Television networks rely heavily on the NFL. Games and NFL-related programming accounted for 63% of Fox’s gross ratings points last season, according to MoffettNathanson. ESPN, CBS and NBC all got about a quarter of their aggregate gross ratings points from NFL content.

Denver Broncos Production Team Selects Sony Cameras

With a new studio for its first broadcast TV and online shows, the broadcast production department of the NFL Denver Broncos  needed additional cameras that would be worthy of the new sets designed and fabricated by Creative Dimension. In addition to broadcast, the content would be used by the digital media team for online distribution. After extensive […]

NFL To Stream Game Highlights Via TikTok

NFL: Shrinking Ad Breaks A Win

The NFL, consistently a top destination for advertisers, is continuing to evolve its ad offering — and is calling on broadcasters to embrace such innovation. In 2017, the NFL augmented its broadcasts with the double box ad format — essentially, a commercial placed side-by-side to in-game content. Now, Brian Rolapp, the league’s chief media and business officer, said he expects to see more double boxes in this year’s games, but it’s up to broadcasters to actually sell them.

NFL Increases TV National, Regional Marketing

With the new NFL season just over a week from starting, the league has sharply ramped up its national/regional TV marketing versus a year ago. Over a month-long period, July 26 through August 26, there have been 2,652 airings of NFL advertising and promo messages versus 1,484 airings a year ago, according to This has resulted in the NFL amassing 879 million marketing impressions, versus 419 million in 2018.

Super Bowl Practice Run For Fox In Florida

Fox used last week’s NFL preseason game between the Jaguars and Dolphins as a dress rehearsal for the season finale in nearly six months.

The Six Decisive TV Plays That Made The NFL

“Television has been the best marketing tool that we’ve had,” said Joe Browne, who was a league executive for 50 years before retiring in 2016. NBC Sunday Night Football announcer Al Michaels said a huge reason for the league’s popularity on television is because it is the best-suited sport for it. “You have this burst of action and then there is inaction that can be covered by analyzing the play and covering it on replay,” he said. Here are some of the major events that have shaped the NFL and television.

Iconic Announcers In NFL History

With all NFL games being shown on national networks rather than solely on local channels, the most memorable voices of football are universal. Here’s a look at some of the most important and memorable voices of professional football.


TVN Focus | NFL’s TV Partners Scoring Big Once Again

Upfront ad sales spending by agencies reaches $2.4 billion. That’s about $300 million more than last season at this same time, and is largely because every one of those networks saw regular season ratings increases for their NFL telecasts last season.

Jett, Underwood To Perform ‘SNF’ Open

This season, NBC’s Sunday Night Football will open with the original “Waiting All Day for Sunday Night” song, but now Carrie Underwood will be joined by Rock & Roll Hall of Famer Joan Jett. Jett’s band, the Blackhearts, perform on the studio tracks.

CBS Expects ‘Vibrant’ NFL Ad Market This Year

Ad sales chief Jo Ann Ross says that NFL CPMs are up mid-to-high single digits from last year, with insurance and tech giants leading the charge.

Redskins Set Gambling-Focused Telecasts

Regional cable network NBC Sports Washington will continue to offer a traditional telecast on its main channel, while the gambling-focused telecasts of four preseason games will air simultaneously on its secondary channel, NBC Sports Washington Plus.

NBC, NFL, Underwood Sued Over ‘SNF’ Theme

On Wednesday, a songwriting team filed a lawsuit in Manhattan federal court against singer Carrie Underwood, the NFL and NBC, saying they stole a song and used it to introduce Sunday Night Football during the 2018-19 season.

NFL Team Taps VidOvation, ABonAir For Stadium Wireless Camera Coverage

VidOvation says an NFL team has deployed the ABonAir AB512 wireless camera system with integrated camera control, paint, and intercom to transmit signals with great reliability and flexibility within its stadium during NFL broadcasts. “Reliable and low-latency wireless is critical when sending live in-house video feeds to the big screen, yet it can be very […]

Network Bosses Pleased With NFL TV Packages

Before the public got a look at the upcoming NFL regular-season schedule on Wednesday, Howard Katz, the league’s SVP of broadcasting and media operations, relayed to Fox, CBS, NBC and ESPN what games they received. In interviews with network executives, all four networks thought Katz’s task of formulating this year’s packages was fair.

NFL, Networks Mull Sunday Afternoon Shake-Up

The NFL and some of the media companies that broadcast some of its most-watched matches have considered the idea of shaking up the Sunday-afternoon packages that regularly air on CBS and Fox, according to two people familiar with the matter. Under one idea broached, the two networks could get to air packages that include games from both the NFC and AFC, as opposed to the current system, which keeps the NFC on Fox and the AFC on CBS. The talks are extremely preliminary, one of these people cautions, and may not come to fruition.


No Long Tail For Super Bowl Ad End Run

As it has for the past two years, Yellow Tail will advertise nationally during the Super Bowl by buying local time on CBS stations across the country. The strategy has been a winner for the winery, but not a model that other national advertisers have followed.

Amazon’s Storm, Kremer NFL Team To Return

Amazon announced Thursday the veteran NFL announcing duo of Hannah Storm and Andrea Kremer will be back next season to call the Thursday night package on Amazon’s Prime video service.