The 90-year-old, radio-born NBC brand, one of the strongest in the media business, means a slew of different things to different people. As Nick Ascheim, NBC News Digital’s still relatively new head charts an ambitious 2017 course, he’ll be doing lots of defining. He revealed his “Three Pillars” strategy within the company — to a group he now calls NBC’s Digital Coalition — in a town hall a couple of weeks ago, and now talks about it here in depth.
NBC News and MSNBC shook up its ranks on Tuesday, parting ways with NBC’s digital chief Julian March and MSNBC.com executive editor Richard Wolffe. NBC-MSNBC Chairman Andy Lack has named Nick Ascheim SVP for digital; he comes over from BBC Worldwide, where he was SVP for consumer digital.