Q&A WITH NICOLE PERRIN
Media’s Seismic Shift, Expressed In Dollars
Over the next five years, the media economy will grow at a fairly brisk pace, increasing each year after a 4 percent bump in 2010. But that won’t be enough to make up for the $40 billion in ad revenue that disappeared during the recession, according to a new report. EMarketer Senior Editor Nicole Perrin, lead author of the report, talks about online pricing, TV share and why print is still struggling.
