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Analyst: TV Nets Took A Pounding In 2Q

Adweek | by TVNewsCheck

Despite the lift from time-shifted viewing, network television appears to be on the ropes, losing nearly 10% of its demo deliveries in the second quarter of 2012. Broadcasters have suffered a second straight quarter of significant primetime ratings declines, according to Nomura Equity Research analyst Michael Nathanson who analyzed Nielsen C3 ratings data, which blend live viewership of a program’s commercial load with three days of time-shifted deliveries.