Nielsen Expands Digital Ad Ratings

Nielsen is launching a new service of its Digital Ad Ratings — DAR Publisher Insights  — that allows digital publishers to achieve a deeper analysis of advertising campaign data.

Nielsen Rebrands Online Ratings As Digital

In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a rebranding of its fledgling Online Campaign Ratings service as the Nielsen Digital Ad Ratings. “The new name better describes Nielsen’s total digital view, inclusive of mobile,” Nielsen said in a statement explaining the name change, but the term digital likely could be used to position it across other digital advertising platforms as they emerge.