In Nielsen’s latest annual ordering of its 210 Designated Market Areas, there are only five changes in the top 20 markets and three among the top 10: San Francisco is now 6, Washington is 7 and Houston is 8. But there is a lot of movement in markets 35 on down.
Little Movement Atop New Nielsen DMA Ranks
In Nielsen’s latest annual ordering of its 210 Designated Market Areas, there are only five changes in the top 20 markets and two among the top 10: Boston is now 9, Atlanta is 10. But there is a lot of movement in markets 39 on down.
Top 20 Movement In New Nielsen DMA Ranks
Of Nielsen’s 210 Designated Market Areas, 39 increased their positions, while 46 dropped in the new 2015-16 rankings. There were seven changes in the top 20 markets affecting Washington, Boston, Tampa, Phoenix, Detroit, Cleveland and Orlando. Of all the moves, the largest was three slots.
The new season rankings, which take effect Sept. 28, show TV homes grew by 1.6 million. There were four changes among the top 20 markets, with Phoenix and Orlando, Fla., each moving up a slot. The biggest mover was Lima, Ohio, which climbed 12 spots, from 199 to 187.
There are nine changes among the top 30 DMAs:
- Washington moves up one to 8 and Atlanta drops one to 9
- Seattle up one to 12 and Phoenix down one to 13
- Pittsburgh up one to 23, Raleigh up one to 24; and Charlotte down two to 25
- Indianapolis up one to 26 and Baltimore down one to 27
For the full list, click here.
