Streaming, Cable Grow Audience Share In June As Broadcast Shrinks

Streaming platforms and cable networks increased their share of TV viewers’ time in June, while broadcast networks shrunk some. Netflix remains the top streamer, taking up 7% of all TV viewing for the month. Those are the findings from Nielsen’s second monthly release of “The Gauge,” which tracks total usage of TV across all platforms. For June, cable retained the biggest share of viewers’ attention, taking up 40% of total TV usage across the full day, while streaming grabbed a 27% share of usage.