According to Nielsen’s quarterly Global AdView Pulse report, advertisers spent less on automotive advertising in the first half of the year than they did in 2012. Auto ad spend decreased by 3.1% in the first six months of 2013, but maintained a 9.2% share of ad spend. And ad budgets in financial services and entertainment took hits of 1.7% and 1.2% for the year to date, now accounting for 6.3% and 13% of total ad spend for the period, respectively.
TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report. Global TV ad expenditures grew 4.2% on a year-over-year basis for the first half of 2013, accounting for 57.6% of total ad expenditures.
According to Nielsen’s quarterly Global AdView Pulse report, the first quarter of 2013 held few surprises for media sectors — continuing trends established in recent years. Television remained the dominant media type in terms of advertising investments (with 59% media share and 3.5% global growth), and it appears that TV will maintain this position at least for the short term.