Nielsen’s cross-media planning/optimization tool, Nielsen Media Impact, is expanding to include radio as a media platform. It will allow users to follow cross-media reach, frequency and duplication using advanced audience segments. Radio can now be compared to other national media. It will allow advertisers/agencies to see custom dayparts,radio formats, owner groups and RADAR Networks.
Nielsen Media Impact
April 24, 2024
Editor on Duty: Mark K. Miller
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