Back in October, Nielsen announced its plan to launch an out-of-home ratings reporting service measuring TV commercial viewing in restaurants, bars, hotels, gyms, airports and other locales. Now, the company announced that the product, named the Nielsen National Out-of-Home Reporting Service, is ready for use, and ESPN is the service’s first client. ESPN2 will opt in as well.
Nielsen National Out-of-Home Reporting Service
Director of Digital
- Richmond, VA or Hampton, VA
- Lockwood Broadcast Group
- Full Time