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ESPN Is First For Nielsen OOH Ratings

by TVNewsCheck

Back in October, Nielsen announced its plan to launch an out-of-home ratings reporting service measuring TV commercial viewing in restaurants, bars, hotels, gyms, airports and other locales. Now, the company announced that the product, named the Nielsen National Out-of-Home Reporting Service, is ready for use, and ESPN is the service’s first client. ESPN2 will opt in as well.