Although the Nielsen One cross-platform impression-based service is still on track to debut in September 2024, Nielsen says its now venerable C3 and C7 ratings “currency” media-buying metrics will be around for another year. Those panel-based measures — the average commercial minute ratings for three and seven days of time-shifted viewing based from around 40,000 households — were due to stop at the time the new cross-platform Nielsen One platform is scheduled to start up for the new 2024-25 TV season in September. The panel-based measurement will continue for at least another year, according to the company.
Nielsen said the Alpha version of its Nielsen One system designed to measure the consumption of content is now being used by clients including The Walt Disney Co., Mediahub, Sony Pictures Television, TelevisaUnivision, AMC Networks and Horizon Media. The Alpha version focuses on program-level measurement across platforms. It will be more broadly released in late 2024, Nielsen said.