Nielsen Delays Sunsetting C3 And C7 Data Another Year

Although the Nielsen One cross-platform impression-based service is still on track to debut in September 2024, Nielsen says its now venerable C3 and C7 ratings “currency” media-buying metrics will be around for another year. Those panel-based measures — the average commercial minute ratings for three and seven days of time-shifted viewing based from around 40,000 households — were due to stop at the time the new cross-platform Nielsen One platform is scheduled to start up for the new 2024-25 TV season in September. The panel-based measurement will continue for at least another year, according to the company.

Nielsen Debuts Nielsen One Alpha For Measuring Content

Nielsen said the Alpha version of its Nielsen One system designed to measure the consumption of content is now being used by clients including The Walt Disney Co., Mediahub, Sony Pictures Television, TelevisaUnivision, AMC Networks and Horizon Media. The Alpha version focuses on program-level measurement across platforms. It will be more broadly released in late 2024, Nielsen said.

TelevisaUnivision Selects Nielsen One For Cross-Platform Measurement

The agreement provides a suite of Nielsen and Gracenote solutions to power engagement of U.S. Hispanics across Spanish-language media.

In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready For Transacting

Nielsen, which has been touting that Nielsen One, its new cross-platform measurement system, is on track, quietly informed clients last week that the “big data” on which the platform relies isn’t ready to be used to make transactions. Nielsen had planned to include its big data — information on viewing from set-top boxes and smart TVs — in its national TV ratings in September and have clients use it as currency in the scatter advertising market. Nielsen has been trying to get its new national ratings system incorporating big data accredited by the Media Rating Council but a meeting scheduled for today (Aug. 25) was postponed.

CEO Says Some Parts Of Nielsen One Are Being Accelerated

Nielsen, under fire from media companies and a raft of competitors, said its new measurement system Nielsen One is on track, with the rollout of some parts being accelerated. “We are executing as planned, as committed on Nielsen One,” said Nielsen CEO David Kenny Monday during the company’s fourth-quarter earnings call.

Nielsen Debuting First Version Of Cross-Platform Metric Next Month

Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn’t set to roll out until next December, Nielsen will be debuting the first version of the offering — called Nielsen One Alpha duplicated ad measurement — at next month’s Consumer Electronics Show in Las Vegas.

Nielsen Invests In New TV Ratings Platform

Nielsen Holdings PLC’s finance chief Linda Zukauckas is allocating funds to a new TV ratings platform after the $2.4 billion sale of the company’s market-analytics business earlier this year. The New York-based firm, which tracks consumer media habits in radio, video-streaming and traditional television, plans to increase its capital expenditures to improve the way it measures TV audiences, Zukauckas said. A large chunk of that money is budgeted for Nielsen One, a new product that will combine ratings from both streaming and live TV when it debuts next year.

Nielsen Sets Major Measurement Changes

As streaming transforms the media landscape, Nielsen is making sweeping changes in the way it measures the viewing of programs and commercials, altering the way $100 billion in video advertising is bought and sold. Nielsen One will measure across linear, digital and streaming platforms, combine big data with its famous panel of Nielsen households, shift the focus from average minute per program to evaluating viewing on a second by second basis and move from a unit-based ad model to an impression based system that gives a separate audience number to individual commercials.