Social TV has turned watching TV into an interactive experience — an experience that connects viewers in the moment with friends, content creators, stars, and likeminded — or not so likeminded — fans. But, who are these viewers that are tweeting about TV? And, who’s seeing their Tweets? With the launch of demographics for Nielsen Twitter TV Ratings, we now know.
The Phoenix Suns have become the first major pro sports team to sign a deal with SocialGuide’s Nielsen Twitter TV Ratings service that tracks Twitter activity during games.
The third-season premiere of ABC’s Washington-centric political thriller Scandal reverberated beyond the Beltway, ranking at the top of the new Nielsen Twitter TV ratings with nearly 713,000 tweets about the episode reaching a Twitter audience of 3.7 million.