Nielsen says its branded content testing suite has the ability to evaluate the advertising effectiveness of brand sponsorships in podcasts, focusing on three key areas.
At the Phoenix Model Market next-gen TV pilot project, Comscore, Kantar Media, Nielsen, Verance and Yotta Media Labs are studying how ATSC 3.0 can provide broadcasters with more granular and more actionable information since it offers many measurement options.
Spectrum Co. and Pearl TV are expected to jointly announce ATSC 3.0 launches involving some 150 stations in 30 markets during next week’s gathering in Las Vegas. Their goal is to build a national footprint that will let broadcasters better compete with wireless companies and OTT providers while spurring the development of 3.0-ready TV sets and other consumer devices.
Private equity giant Blackstone Group is dropping out of the Nielsen Holdings sales process — putting the future of the auction in doubt.
Nielsen’s SVOD content ratings and Local Nielsen Media Impact Included in the New Service Agreement. Univision is the latest media company to subscribe to Nielsen’s national out-of-home reporting service.
According to Nielsen, traditional TV watching continues to wane, especially among younger consumers, as more homes get connected devices and streaming services.
Despite the prevalence of digital technologies rippling through many aspects of our daily lives, an increasing percentage of Americans are embracing over-the-air television. And in looking at findings from Nielsen’s most recent Local Watch Report, we see an upward trend in the adoption of digital OTA tuners.
Despite the plethora of content available to audiences at any time and any place, the allure of tuning in to live TV specials like award shows is thriving. One component of the live TV special experience today is social media, where TV audiences and content creators alike can react and engage as if they were all sitting in the same living room. With their glitz, glamour and cultural relevance, award shows in particular provide the unique ingredients to marry content with conversation.
Nielsen estimated that 15.8 million on eight different networks between 9:45 a.m. and 3 p.m. on Wednesday watched the former Trump lawyer appear before the House Oversight and Reform Committee. The number contrasts with the 20.4 million who watched the daytime testimony of Supreme Court Justice Brett Kavanaugh before a Senate committee last September.