Twenty-five of the 26 largest markets that now rely solely on Local People Meters are not expected to get the added benefit of Portable People Meters until January. “It’s a strange state of flux,” says Katz Media’s Stacey Schulman. “We’ve got multiple methodologies — different things added and subtracted. And a lot of data [for larger markets] that was supposed to be received in the summer will start to come out in January.”
MBuy — the media planning and buying technology service of major media software system company Mediaocean — has renewed its agreement with Nielsen for standard local and national viewing measurement as well as extending it into Nielsen’s advertising data, Ad Intel.
As senior vice president of cognitive solutions at IBM, he led IBM’s AI platform and portfolio. He was also responsible for developing IBM Watson and its cloud platform.
Nielsen’s cross-media planning/optimization tool, Nielsen Media Impact, is expanding to include radio as a media platform. It will allow users to follow cross-media reach, frequency and duplication using advanced audience segments. Radio can now be compared to other national media. It will allow advertisers/agencies to see custom dayparts,radio formats, owner groups and RADAR Networks.
The flight of younger viewers from traditional TV has sent currency ratings for the first full month of the 2018-19 broadcast season into a tailspin, as primetime demo deliveries among the Big Four networks were down nearly a quarter compared to October 2016. According to Nielsen C3 data, broadcasters last month averaged 7.98 million adults 18-49 in primetime, which marked a 22% decline versus the 10.2 million members of the dollar demo who tuned in two years ago.
November, February, May and July. Traditionally, those months are when Nielsen conducted its ratings sweeps used to set ad rates. In September, Nielsen began surveying TV viewership every month. But it appears not everyone got the memo. “It is interesting to me that the TV news industry has not figured out that there are no longer just four sweeps months a year,” said David Hughes, the news director for WDBJ Roanoke, VA.
The broadcaster extends its access to the measurement company’s suite of local TV services, including Nielsen Local TV View and Nielsen Scarborough.
Nielsen reported lower third quarter earnings as its troubled buy unit offset gains at its TV measurement business. Nielsen’s net income for the quarter fell 34.2% to $96 million, or 27 cents a share, from $146 million, or 41 cents, a year ago.
Standard Media Index and Nielsen establish a relationship to fuel SMI’s AccuTV with Nielsen Ad Intel data.
Nielsen Catalina Solutions, the joint venture of Nielsen and Catalina that specializes in data and measurement relevant to the CPG industry, says it has expanded its Advanced TV Suite to include purchase-based ad targeting. The new capability will work alongside the suite’s existing capabilities, which track sales measurement.