Nielsen’s core national TV measurement processing modernizes its traditional on-premise servers to a cloud-based infrastructure.
The group’s WVNC in Watertown, N.Y., and WLTZ in Columbus, Ga., will have access to Nielsen’s local TV measurement services.
The station group reups for Nielsen Local TV measurement services at six stations.
With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.
Nielsen said it will be measuring the viewing of advertising on YouTube’s mobile app in an additional 26 markets. In-app YouTube viewing started being measured by Nielsen’s Digital Ad Ratings in 2017.
Nielsen’s cross-platform media planning solution includes advanced audience segments and enables cross-channel optimization.
The sooner we get to a fully measured consumer experience the better for everyone — stations, advertisers and consumers. Nielsen is the leading candidate to do that, but, make no mistake, someone will make it happen.