“In our current multiplatform world, everything is now being sold on an impression basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”
Looking to improve TV/movie owners’ content tracking abilities and resolve consumers’ search/discovery program issues, Nielsen’s Gracenote has started a new ID system. Using the new ID system, studios and networks can register content with Gracenote’s video database for search and discovery in program guides, interfaces and OTT catalogs.
Nielsen and Morris Network Inc. today reached a long-term agreement for local TV measurement in all RPD+ markets including Chattanooga, Tenn.; Columbus-Tupelo Miss.; Wilmington, N.C.; Gulfport-Biloxi Miss.; Lexington, Ky.; and Macon, Ga. Morris Network Inc.’s parent company, Morris Multimedia Inc., based in Savannah, Ga., is one of the largest privately held media companies in the […]
Nielsen says the change will begin next September, when it begins accounting for people who watch outside of their homes. That news means that people who watch in bars, airports, offices or anywhere on their phones or tablets will be accounted for in the measurements used to set advertising rates. Last week, NBC dominated with an average of 8.8 million viewers. CBS was second with 3.7 million, ABC had 3.5 million, Fox had 3.3 million, Ion Television had 1.3 million, Univision had 1.2 million, Telemundo had 1.1 million and the CW had 610,000.
Nielsen has been prepping the networks for significant changes in the way it reports “overnight” numbers starting this fall, according to insiders at two major broadcast networks. On Oct. 3, the “metered-market ratings” for primetime TV shows are expected to be sent to networks at 1 p.m. ET the following day, or four-and-a-half hours later than they currently are.
Web-based TV continue to grow with 56% of U.S. adults classified as streamers, up from 48% last year and 40% in 2017, according to a new report from Nielsen. The percentage of households that can stream TV programming has grown to 65% in 2019 from 59% in 2918 and 51% in 2017, Nielsen says in its new Local Watch Report
Net income rose 71% to $123 million, or 34 cents per share, from $72 million, or 20 cents per share a year ago. The company says it expects its strategic review to be completed by the time it releases its third-quarter financial results.
An auction to sell Nielsen Holdings appears to be a bust — but the ratings giant has not given up and is now looking to sell itself in pieces. The Manhattan company, known for its television ratings business, has started to contact buyers about acquiring parts of its business, two sources with direct knowledge of the discussions said.
Nielsen said it reached an agreement with Quotient Technology that lets Nielsen use Quotient’s omni-channel purchase information to support data-driven marketing.