The agreement provides access to nielsen currency and consumer behavior data across Graham’s local TV market footprint.
Also adding the Rhiza and Voter Ratings to their suite of services for local TV measurement are nine NBC Sports regional networks.
A private equity consortium led by Blackstone Group and Hellman & Friedman and a group that includes Advent International and Goldman Sachs Group’s buyout arm have advanced to the second round of bidding for Nielsen Holdings, people familiar with the matter said Friday.
After further review, the TV rating for Super Bowl 53 actually didn’t fall to its lowest point in a decade, according to the newest figures from CBS. The company now puts Sunday’s total audience at 112.7 million viewers, not the 100.7 million tally circulated the day after the game. The revision stems from Nielsen’s “Out of Home” metric.
The second season averaged 1.9 million viewers during its first seven days, according to Nielsen, which released an Amazon show’s figures for the first time.
Over-the-air (OTA) TV — the programming that we all have access to even if we don’t have a cable or satellite programming subscription — is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna. So what do we know about OTA households? Nielsen recently dived into the data to find out more about them — particularly, how many there are, what they look like and how they consume media.
A new study on out-of-home viewing of Fall sports found that 92% of those responding said they paid attention to at least some of the advertising shown, according to Nielsen. It surveyed both the general population of adults 18-plus, as well as Hispanic English-dominant viewers and found that 75% of of adults said they were somewhat to very likely to notice the brand or product advertised during a game they watch out of home.
Nielsen Holdings — the 95-year-old consumer research firm best known for its TV-ratings reports — has restarted a process to sell itself amid fresh interest from Blackstone Group, the private equity shop controlled by billionaire Stephen Schwarzman.
Facing competition from rivals and challenges from clients, Nielsen is defending its dominance in the media measurement business by insisting its methods more accurately count minorities and preserve diversity in media in a way big-data providers don’t.
The new multi-year agreement covers all Cox TV and radio stations plus CoxReps and Videa.