Nielsen Launches Global Campaign Outcomes Database

Nielsen is launching Compass, a global database designed to establish syndicated standards and shared definitions for campaign outcomes measurement across platforms and regions. The campaign elements in the aggregated dataset — updated annually with about 25,000 campaign ROIs across 100 categories and 50 countries — include brands, pricing, promotions and media platforms.

Nielsen Ends Place-Based Audience Measurement

Nielsen has shut down its 12-year-old place-based video networks measurement service. The move comes as many place-based media venues have been challenged by shutdowns or sparse attendance due to the COVID-19 pandemic.

Netflix’s ‘Umbrella Academy’ Leads Nielsen’s First Streaming Top 10

The Umbrella Academy was the runaway top title on Netflix in its first full week of release, according to figures from Nielsen. The ratings data provider is launching a weekly streaming top 10 list, with the first set of data covering the week of Aug. 3-9. For now, Nielsen measures only programs on Netflix and Amazon, with other streaming providers to be added in the future.

Nielsen: 121M U.S. TV Homes For 2020-21

The number of persons age 2 and older in U.S. TV households is estimated to be 307.9 million, which represents a 0.2% increase from last year. Increases in U.S. Hispanic (+1.9%), Black (+0.9%) and Asian (+2.7%) TV households were also seen, due to estimated increases in population growth.

Nielsen Appoints Scott Brown Head of Audience Measurement To Lead Cross-Media Strategy

Nielsen has promoted Scott Brown to general manager, audience measurement. In this new role, he will “continue to innovate Nielsen’s measurement products and ultimately drive the unification of linear TV, advanced TV and digital video solutions,” the company said. Brown’s leadership appointment comes as the distinction between linear TV and digital video continues to blur […]

Nielsen: Streaming Grows To 25% Of TV Usage

Streaming grew to more than 25% of total TV minutes viewed in the second quarter, according to Nielsen’s latest Total Audience Report. In Nielsen’s last report, streaming represented 19% of TV usage in the fourth quarter. At the same time, live TV consumption dropped to 3 hours and 43 minutes per day in the first quarter, down from 3:53 a year ago and 4:10 two years ago.

Nielsen Reports Loss For Second Quarter

Nielsen swung to a loss in the second quarter as revenue fell amid pandemic as the company continued preparation to split into separate entities. Nielsen had a net loss of $30 million, or 8 cents a share, in the second quarter, compared to net income of $123 million, or 23 cents a share, a year ago. Revenue fell 8.1% to $1.496 billion.

Nielsen Overhauls Digital Methodology

Nielsen is changing its methodology for its digital measurement products — including Digital Content Ratings, Total Content Ratings, Digital in TV Ratings, Digital Ad Ratings and Total Ad Ratings. In part, it’s due to growing privacy consumer issues and continued pull back of third-party cookies.

Nielsen Reverses Course On OOH Viewing

Late on Friday, after facing criticism and a backlash this week from its TV network clients, Nielsen decided to reverse a decision it had made with regard to out-of-home viewing: It will go ahead with a plan to integrate viewing from the likes of restaurants, bars and other locations into its national TV viewing metric starting this fall.

ViacomCBS Blasts Nielsen OOH Delay

“Nielsen’s abrupt delay of the long-planned integration of [out of home] viewing into the national TV currency less than two months before it was scheduled to be implemented is unacceptable and unjustifiable,” ViacomCBS said in a statement. “ViacomCBS — along with our peers and the Video Advertising Bureau — is calling on Nielsen to reverse its decision.”

Nielsen Delays Adding Out-Of-Home To Ratings

TV network execs reacted with anger over Nielsen’s decision to delay the introduction of its planned out-of-home (OOH) measurement. Nielsen execs spent Wednesday afternoon calling media companies with the news that the new ratings measurement would not debut in September, as expected. The measurement company did not give a revised start date, telling one network that it could be ready by January. In its conversations with network execs, Nielsen cited the pandemic as a main reason for the delay.

Nielsen Laying Off 3,500 In Cost-Cutting Plan

Nielsen announced a new plan to cut costs and create operational efficiencies that will result in the reduction of its global workforce by about 3,500 employees. The company expects that plan to generate savings of about $250 million annually after taking a 2020 pre-tax restructuring charge of about $150 million to $170 million dollars. Nielsen had estimated that the charges would total between $120 million and $140 million.

MRC Accredits Nielsen’s National, Enhanced Local Ratings

Accreditation extends to NPM and all LPM markets, plus 19 set meter markets leveraging PPM data and Viewer Assignment methodology.

Nielsen To FCC: Where’s The Beef?

Nielsen is telling the FCC that it remains the best way to determine if a TV station is getting significant out-of-market viewership. A determination that a station is “significantly viewed” in an adjacent market allows an MVPD serving that market to carry the station, even if it duplicates in-market syndicated or network programming. That importation is otherwise prohibited by the network nonduplication and syndicated exclusivity rules.

Local Spot TV Advertising On The Upswing

A new Nielsen analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March.

Lockdowns Force Nielsen To Accelerate New Tech

TV ratings have soared amid coronavirus quarantines, but those same quarantines are making it harder for Nielsen to maintain the 45,000-household panel behind those ratings. It raises questions about how long Nielsen ratings can keep the accreditation from the Media Rating Council that lets them serve as currency in most TV deals, but it’s also accelerating long-contemplated improvements in how Nielsen measures TV viewing.

Univision Joins Nielsen’s Addressable Platform

Univision Communications has joined Nielsen’s beta program for its addressable TV platform. Nielsen began testing its addressable platform last year, and announced the participation of seven broadcast companies in January: A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal and WarnerMedia.

Kids And Teens Drive Daytime TV Viewing

With most governments officially shutting down in mid-March due to the novel coronavirus, Nielsen analyzed TV data across the top 25 markets following the statewide orders, and compared with total TV usage from an equivalent period last year. By far, increases in viewing among kids 6-11 and teens 12-17 blew past the rest, particularly during daytime hours. Year-over-year percent increases for these demographics dwarfed those of all other age groups, hitting over 300% gains at noon.

TV-Related Tweets Up Nearly Across The Board

Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports.

Big Streaming Gains In Some Local Markets

With people home-bound to slow the spread of the coronavirus, streaming has shown some pretty big increases in local markets, according to Nielsen. Comparing the week of March 23 to the week of March 2, connected device usage by 25 to 54 years old rose 95% in Portland, Ore.; 86% in Chicago; 78% in Denver, 74% in New York and 72% in St. Louis. In terms of connected device streaming ratings, the top markets include Orlando, Buffalo, Milwaukee and Norfolk.

Weather Channel Sues Nielsen Over Ratings Fee

CF Entertainment, The Weather Channel’s owner, is suing Nielsen over its $475,000 monthly ratings fee, citing breach of contract, unfair competition and unjust enrichment.

Biggest Live-Sports Fans Still Watching

While there are no more live sports, the genre’s most die-hard audiences haven’t abandoned television, according to new Nielsen data. Instead, they are spending more time than ever watching TV, branching into several other genres — and still keeping a regular diet of sports content as well.

TV Usage Hits Plateau In Week Of March 30

Total TV usage, driven higher as people stayed home from work and school to reduce the spread of the coronavirus, dipped 2% in the week of March 30, according to new figures from Nielsen. The week’s usage was still up 26% from the first full weeks of March and the second highest over the last five weeks.

Scripps, Nielsen Sign New Ratings Deal

The group’s television stations will have access to the full suite of TV solutions including Nielsen’s Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix.

Nielsen, Sinclair Set Multi-Year Agreement

The ratings renewal covers all of Sinclair’s TV stations, regional sports networks and the Cable Channel.

Streaming To TVs Soared 85% March 1-21

U.S. consumers’ viewing of streaming has continued to increase through March. Over the first three weeks of March 2020, the total estimated number of minutes streamed to the TV was 400 billion, up 85% compared with the comparable three-week period in 2019, according to a Nielsen analysis.

Virus Brings Young Viewers To Local TV

According to data from Nielsen, live viewing of local news in the top 25 markets was up 52% in the first week of March among 18-34 year-olds compared to the same week in 2019, and up 83% in the second week of March.

Local TV Spikes As COVID-19 News Source

Nielsen analyzed viewing data across its Local People Meter markets, which are 25 of the largest local markets. For persons aged 2 and older, local news experienced a 7% viewership lift between early February and the week of March 9. Among persons 25-54, the spike was higher, at more than 10%. Perhaps most interesting however, is that the lift among younger persons aged 2-17 was 20%.

Media Usage Expected To Rise During Crisis

Nielsen says that staying put can lead to to almost a 60% increase in the amount of content watched. “Considering that consumers around the globe are already leaning into the growing ray of content options and channels, a 60% increase is significant,” a new report says.

FP1 Strategies Signs Multi-Year Nielsen Deal

Nielsen and FP1 Strategies today announced an agreement for Nielsen to provide FP1 Strategies with local TV measurement in all markets and includes over-the-air homes and comprehensive geographic coverage, as well as representativeness of age, ethnicity and behavior. FP1 Strategies, based in Arlington, Va., is a full-service campaign consulting and advertising firm that provides an […]

Entravision Adds Nielsen Measurement Services

The agreement includes local TV rating services, audio, and digital ratings for Entravision’s 22 predominantly Spanish-language markets.

Nielsen: Streaming Nearly Doubles In 2 Years

A record 532 original scripted series aired on television in 2019, according to research from cable network FX. The network’s annual figure is the most commonly cited number to show how programming has mushroomed in the Peak TV era. In terms of the sheer volume of content, though, the FX figure understates what’s available — by a factor of more than 1,000, according to data from Nielsen.

Nielsen Improves Voter Ratings Service

Nielsen Voter Ratings combines advanced meter technology, big data, people-powered panels and voter registration data to provide persons-level, monthly voter-based insights.

Nets, Nielsen to Test Addressable Ad Platform

A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead of the 2020 upfronts.

Nexstar And Nielsen Set Ratings Agreement

Nielsen will provide rating services for Nexstar’s 197 television stations, national unwired ratings, digital subchannels, Antenna TV and national distribution of WGN America.

Nielsen CFO-COO Resigns Before Company Splits

Following news of its plan to split into two businesses, Nielsen announced that its chief financial officer and chief operating officer David Anderson will be leaving at the end of this year

Nielsen’s Amobee To Meld Panel, ACR Data

Using Amobee 4Screen, it will now be possible for broadcasters, advertisers and agencies to 1.) Plan and forecast campaigns across all four screens — connected TV, linear TV, mobile and desktop. 2) Continuously measure audience exposure during a campaign. 3) Optimize the targeting and cross-channel allocation. 4.)Access pacing and reporting across four screens.

‘The Irishman’ Tops 13M Viewers In 5 Days

Martin Scorsese’s The Irishman drew 13.2 million total viewers over its first five days on Netflix, according to Nielsen. That average-minute audience is more than El Camino: A Breaking Bad Movie (8.2 million) and less than Bird Box (16.9 million).

Nielsen To Provide More Data To Marketing Architects Agency


Broadcast Commercial Ratings Are Roadkill

The compromised C3 metric and the slower-burning fuse of C7 have done next to nothing to offset the ravages of commercial avoidance, offering about as much protection from ratings erosion as an umbrella provides in the shadow of an earthbound boulder.