March TV Viewing: YouTube And Netflix Post More Gains, Streaming Up 12%

YouTube, Netflix, and Hulu posted viewing gains in March versus February contributing to streaming’s continuing virtual dominance — up 12% in persons age 18 plus viewing year-over-year, according to Nielsen. YouTube posted another gain (up 0.4 point from February) to a leading 9.7% best share of a platform TV-video. Netflix was right behind with an 8.1% share, up 0.3 point — helped by three original shows Love is Blind, The Gentleman and Avatar: The Last Airbender. Hulu added 0.2 of a point, now at 3.0% TV share.

March Madness, State Of The Union Help Cable Stem Months-Long Viewing Decline

Cable captured 28.3% of all TV viewing in March, according to Nielsen’s monthly Gauge report, up from 27.6% in February. That’s the first time since August 2023 — a span of seven months — that cable has seen its share of TV use increase. The State of the Union amassed 14.1 million viewers on cable channels (about 44% of the overall audience of 32.23 million), and the top six telecasts on cable for the March reporting period (which ran from Feb. 26 to March 31) were related to the annual address. Early rounds of the men’s and women’s NCAA basketball tournaments also helped push cable’s viewing share up; overall, cable sports viewing rose by 43% from February.

Nielsen Plans To Make ‘Big Data’ Available As Currency In September

Nielsen said it plans to make its combination of panel data plus big-data measurement systems available to use as its preferred currency effective in September, when upfront deals cut this spring take effect. Nielsen is incorporating big data from Dish Network, DirecTV, Roku, Vizio and Comcast into its new measurement systems. Nielsen is also taking to streamers to incorporate their data into its service. The company says the new measurement system increases homes using television by about 4%.

Nielsen And Circle City Broadcasting Renew Local TV Measurement

Nielsen today announced a multi-year renewal with Circle City Broadcasting for local TV measurement. As part of the new agreement, Circle City will now have access to Nielsen’s Local Over […]

Nielsen Begins Measuring Lyft Lift

Nielsen Names Anil Goel Chief Engineering Officer

Goel was most recently president, technology and group chief technology officer of Byju’s Group, an educational technology firm. Before that, he was with OVO, Amazon, HyperQuality and Real Networks. He is replacing Srini Varadarajan, who is stepping down but will stay with Nielsen to help with the transition through June.

Hallmark Media Renews Ratings Deal With Nielsen

Nielsen and Hallmark Media said they have agreed to a multi-year extension of their agreement, under which Nielsen provides audience measurement and analytics for Hallmark three linear networks and its streaming services.

Nielsen Expands Panel Measuring Out-of-Home Television Viewing


‘Reacher’ Gets Retroactive Audience Wins After Nielsen Solves Amazon Glitch

The series was actually No. 1 for the weeks of December 18 and December 25 with about 1.4B viewing minutes each week.

Nielsen And Nexstar Set Measurement Agreement

Nielsen remains a preferred Nexstar provider of currency-grade TV audience data.


For Broadcast, 2024 Will Be The Year Of Multiple Currencies

True cross-platform measurement is also on the industry’s mind, while local linear TV measurement falls further behind.

Fox Renews Ratings Contract With Nielsen

The new agreement covers Fox’s broadcast and cable networks, Fox has also signed up for Nielsen One Ads. Fox will continue to license Nielsen’s sports-focused planning and audience tools and Nielsen continues to be a measurement provider for Tubi, Fox’s streaming platform.

Carole Robinson Named Chief Communications Officer Of Nielsen

The new hire, pictured, previously served in the same role at Buzzfeed Inc. (Image: Nielsen)

Nielsen: Cable, Streaming Usage Rose In December

Television usage increased 1.7% in December to its highest levels since January 2023, but the biggest jump came from video-game consoles, with streaming, broadcast and cable all losing share, Nielsen said. Broadcast viewing fell 4.3% — the first drop since July — and its share of TV usage dropped to 23.5% from 24.9% in November. Sports represented 28.5% of broadcast viewing. Compared to a year ago, broadcast usage was down 5.9%. Cable usage was up 1.3% but cable’s share of viewing dipped to 28.2% from 28.3% in November.

‘Dateline’ Finishes Year As Top Newsmagazine Program

Once again, the popular newsmagazine show is top of its class, also coming in as No. 1 among true crime franchises, for the 2023 broadcast year-to-date. According to Nielsen’s most current data, the series has amassed more than 125 million viewers this year across broadcast, licensing and syndication. Nielsen’s most current data includes viewership tallies from Dec. 26, 2022, to Dec. 14, 2023. Across TV and digital platforms, viewers have consumed 162.5 billion minutes of Dateline, NBCU says.

TV Viewing Gets Thanksgiving Boost In November: Nielsen

Television usage jumped 5.7% in November, boosted by the Thanksgiving holiday to its highest levels since January, according to Nielsen. Viewing during the week of Thanksgiving was up 14%. Broadcast viewing rose for the fourth consecutive month, while cable dropped to a new low with a 28.3% share. Streaming grew 4%, but its share dipped to 36.1% from 26.6% in October.

Fox News Top-Rated Cable Channel For Eighth Straight Year

Fox News took the crown as the top-rated cable channel in 2023, the eighth consecutive year it has done so. On a 24-hour total day basis, the network pulled in a daily average of more than 1.2 million viewers including 150,000 in the advertiser-coveted 25 to 54 age demographic, according to Nielsen Media Research data.

‘The Crown’ Rules Nielsen Top 10 List As Season 6 Debuts

With help from the first four episodes of the final season, the Netflix series garnered 943M minutes viewed from November 13 to November 19.

Charles Barkley Blasts Nielsen Over ‘King Charles’ Ratings

Dallas Stars Tap Nielsen For Local TV Measurement

Nielsen today announced a new multi-year agreement with the NHL’s Dallas Stars. As part of the agreement, the Stars will use Nielsen’s Local TV measurement and Nielsen Local TV View […]

Nielsen: Sports Help Broadcast Get Bigger Share Of Viewing In October

Despite a lack of new scripted programming because of the actors’ strike, broadcast viewing increased in October as viewers flocked to live sports telecasts, according to Nielsen. Overall, October TV usage increased 2% from September, with broadcast viewing up 9.4%. October marked the third consecutive month of broadcast growth, increasing stations’ share of TV usage to 24.6% from 23% in September.


On Measurement, Local Linear Still Lags Behind Digital

The buy and sell sides need to come together to determine how best to measure converged audiences, executives from Nexstar, Sinclair and Fox Television Stations said during a TVNewsCheck panel last week.

Nielsen, GWI Unveil Fused Data Product Representing 250M Americans

Even as it transitions its core audience measurement service from its legacy panel to a “Big Data-plus” one, Nielsen this morning announced a new product fusing its national TV audience panel with GWI’s (Global Web Index) massive digital consumer research panel. It’s hard to understand if the the new service, aptly named “Nielsen GWI Fusion,” is a true data fusion hooking respondent-level data between the two services, because the announcement describes it as “overlapping” Nielsen’s national TV panel with GWI USA’s data, but the companies said the output will enable media buyers to have a “detailed view of today’s diverse consumers with more than 250 million people represented.”

Nielsen Delays Sunsetting C3 And C7 Data Another Year

Although the Nielsen One cross-platform impression-based service is still on track to debut in September 2024, Nielsen says its now venerable C3 and C7 ratings “currency” media-buying metrics will be around for another year. Those panel-based measures — the average commercial minute ratings for three and seven days of time-shifted viewing based from around 40,000 households — were due to stop at the time the new cross-platform Nielsen One platform is scheduled to start up for the new 2024-25 TV season in September. The panel-based measurement will continue for at least another year, according to the company.

Streaming Drops In September As Sports Gives Broadcast A Boost

Streaming viewership fell for the second-straight month in September as football season gave broadcast a big boost, according to Nielsen’s monthly summary. Netflix viewing was down 5%. Paramount Plus and Peacock showed similar declines. In contrast, broadcast gained viewing for the second consecutive month. Volume was up 13%, raising over-the-air TV’s share of total viewing to 23%, up from 20.4% in August.

‘Virgin River’ Tops Nielsen Streaming Ranking; ‘Wheel of Time’ And ‘Lioness’ Rise

For the week of Sept. 4, Virgin River racked up 1.9 billion minutes viewed across 52 total episodes. Netflix’s One Piece in turn dipped to No. 2, with 1.4 billion minutes viewed/eight episodes, followed by Prime Video’s The Wheel of Time (up one spot with 515 million minutes viewed/12 available episodes), Netflix’s Dear Child (504 million minutes/six episodes) and Hulu’s Only Murders in the Building (470 million minutes/26 available episodes).

Linear TV Viewership Sees Boost In August But Still Down Year-Over-Year

Linear TV viewership made somewhat of a comeback in August after dropping to an all-time low in July, Nielsen reported in its latest monthly state of TV report. Combined viewing for broadcast and cable managed to eke back to 50.6% of total TV usage, with broadcast recording its first gain since January. Broadcast accounted for 20.4% of TV usage, which is a 1.4% gain month-over-month. As for cable, it recorded the largest monthly category across all three categories, ballooning 1.7%. Meanwhile streaming saw a bit of a decline to 38.3% but still remained the largest share of television for the month.

Nielsen Names New CEO Amid Swirling Change In Media Measurement

Karthik Rao succeeds David Kenny at the top of the ratings firm as competition grows and measurement grows more complex.

Weekly Cable Ratings: ESPN Dethrones Fox News In Primetime, Total Day

ESPN rode its college football coverage to a big ratings win last week in both primetime and total day. The sports network averaged 3.1 million viewers in primetime during the week of Sept. 4-10 to end Fox News’ win streak on the chart at 10 weeks, according to Nielsen figures supplied by Fox News. ESPN was led by its Sept. 9 Texas-Alabama college football telecast, which generated 7.9 million viewers.

Nielsen’s Gracenote Unveils Program To “Streamline” FAST Channel And Content Distribution

Unveiled at IBC in Amsterdam, it promises “better FAST content visibility, consumption and monetization.”

Nielsen Enabling 1st-Party Data In Big Data Service, Tells MRC It Plans To Use It In Accredited Currency

Nielsen Won’t Use Amazon Data In ‘Thursday Night Football’ Ratings


‘Only Murders In The Building’ Lands At No. 9 On Nielsen Streaming List

Hulu’s Only Murders in the Building leapt onto Nielsen’s streaming charts for the week of August 7 to August 13. With the debut of Season 3, the series racked up 719M viewing minutes, making it to No. 9 on the overall Top 10 and No. 3 among streaming originals. According to Nielsen, the audience for Only Murders was a “carbon copy” of the series that’s been dominating streaming for the past eight weeks — Suits. That series had another impressive week with 3B viewing minutes once again across Netflix and Peacock.

Creators Once Dreaded The Pressure Of Ratings, Now They’re Fighting For The Data

The lack of viewership numbers used to feel like freedom, but as streaming evolves to look more like traditional television, creators want to peek behind the curtain.

Nielsen Plans To Reduce Its Global Workforce By 9%

The audience measurement company said that the cuts were part of “an effort to bring costs in line with our revenues and ensure the company’s strength for the future.”

MRC’s George Ivie On Nielsen’s Big Data Shift: ‘We’re Standing Down’

‘Hijack’ Becomes Second Apple TV+ Series To Land On Nielsen Streaming Charts

Move over, Ted Lasso. There’s a new Apple TV+ series making its way onto the Nielsen streaming charts.

Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading And Inaccurate’

Nielsen on Wednesday dismissed the Video Advertising Bureau’s earlier complaints about plans to use first-party data from Amazon to measure viewing of Thursday Night Football on Prime Video.

“We recognize this is a period of exceptional change in which all parties are at different stages of their own evolution,” Nielsen CEO of audience measurement business Karthik Rao said in a letter to VAB president and CEO Sean Cunningham. “However, the search for perfection risks further delaying the measurement innovations that will ultimately help drive the industry into the future. We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world.”

VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’

The Video Advertising Bureau (VAB), representing television networks, asked Nielsen not to go forward with its plan to incorporate viewing data from Amazon when coming up with the audience estimates advertisers will use to determine how much they pay for commercials on Thursday Night Football on Amazon’s Prime Video.

Choice Fatigue Leads 20% Of Viewers To Ditch Their TV Session

A new Nielsen study highlights the reality of content choice fatigue, finding viewers on average are spending more than 10 minutes to sift through an increasing array of options, sometimes without success. The sea of choices is so vast that 20% of viewers, or 1 in 5, say they weren’t sure what to watch and couldn’t find something from browsing, so opted to ditch their viewing session altogether and do something other than watch TV instead.