Little Movement Atop New Nielsen DMA Ranks

In Nielsen’s latest annual ordering of its 210 Designated Market Areas, there are only five changes in the top 20 markets and three among the top 10: San Francisco is now 6, Washington is 7 and Houston is 8. But there is a lot of movement in markets 35 on down.

Premiere Week Lows & The Industry’s New Normal

Same-day Nielsen ratings for network series have fallen precipitously in the past five years, and delayed and multiplatform viewing isn’t likely to get all of those losses back.

Nets, Stations Eye New Ways To Measure Viewers

With audiences becoming consumers of video that streams from a panoply of screens, maneuvers to measure them are becoming commonplace. Simply put, the systems in place to calibrate couch-potato activity no longer meet the demands of the marketplace.

Nielsen Now Tracks Celebs’ Social-Media Touts Of TV Shows


TVN Focus On Advertising | TVB Driving Impressions-Based Ad Buying

“In our current multiplatform world, everything is now being sold on an impression basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”

Nielsen Gracenote Starts Content ID System

Looking to improve TV/movie owners’ content tracking abilities and resolve consumers’ search/discovery program issues, Nielsen’s Gracenote has started a new ID system. Using the new ID system, studios and networks can register content with Gracenote’s video database for search and discovery in program guides, interfaces and OTT catalogs.

Morris Network, Nielsen Sign Measurement Agreement

Nielsen and Morris Network Inc. today reached a long-term agreement for local TV measurement in all RPD+ markets including Chattanooga, Tenn.; Columbus-Tupelo Miss.; Wilmington, N.C.; Gulfport-Biloxi Miss.; Lexington, Ky.; and Macon, Ga. Morris Network Inc.’s parent company, Morris Multimedia Inc., based in Savannah, Ga., is one of the largest privately held media companies in the […]


Nielsen To Include Out-Of-Home Viewing Soon

Nielsen says the change will begin next September, when it begins accounting for people who watch outside of their homes. That news means that people who watch in bars, airports, offices or anywhere on their phones or tablets will be accounted for in the measurements used to set advertising rates. Last week, NBC dominated with an average of 8.8 million viewers. CBS was second with 3.7 million, ABC had 3.5 million, Fox had 3.3 million, Ion Television had 1.3 million, Univision had 1.2 million, Telemundo had 1.1 million and the CW had 610,000.

Nielsen Readying Major Changes To Overnights

Nielsen has been prepping the networks for significant changes in the way it reports “overnight” numbers starting this fall, according to insiders at two major broadcast networks. On Oct. 3, the “metered-market ratings” for primetime TV shows are expected to be sent to networks at 1 p.m. ET the following day, or four-and-a-half hours later than they currently are.

Nielsen: 56% Of U.S. Adults Now Streaming

Web-based TV continue to grow with 56% of U.S. adults classified as streamers, up from 48% last year and 40% in 2017, according to a new report from Nielsen. The percentage of households that can stream TV programming has grown to 65% in 2019 from 59% in 2918 and 51% in 2017, Nielsen says in its new Local Watch Report


Nielsen Reports Higher Second-Quarter Earnings

Net income rose 71% to $123 million, or 34 cents per share, from $72 million, or 20 cents per share a year ago. The company says it expects its strategic review to be completed by the time it releases its third-quarter financial results.

Nielsen Open To Selling Itself In Pieces

An auction to sell Nielsen Holdings appears to be a bust — but the ratings giant has not given up and is now looking to sell itself in pieces. The Manhattan company, known for its television ratings business, has started to contact buyers about acquiring parts of its business, two sources with direct knowledge of the discussions said.

Nielsen Makes Deal For Quotient Purchase Data

Nielsen said it reached an agreement with Quotient Technology that lets Nielsen use Quotient’s omni-channel purchase information to support data-driven marketing.

‘Big Brother’ and ‘Masterchef’ Stay On Top

“Big Brother” held the top spot on Wednesday’s ratings, the only show on the broadcast nets to reach a 1.0 in the adults 18-49 demographic. “Masterchef” tied its season high in adults 18-49 at 0.8.

Nielsen Moves TV Ratings Platform To Cloud

Nielsen’s core national TV measurement processing modernizes its traditional on-premise servers to a cloud-based infrastructure.

DMAS 127 & 178

Nielsen, SagamoreHill Sign Multi-Year Deal

The group’s WVNC in Watertown, N.Y., and WLTZ in Columbus, Ga., will have access to Nielsen’s local TV measurement services.

Nielsen Launches Podcast Listener Buying Power Service

Today, Nielsen launched the Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with charter clients that include iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and Cabana. Clients will be able to profile shows using program titles collected from Nielsen subscribers to connect specific types of listeners with particular advertisers and specific program-level insights. Nielsen […]

Streamers Have 10 Minutes To Hook Viewers

In an age of peak TV, the decision about what to watch has become so difficult that 21% of streaming service users decide to do something else before they can find a program that interested them. Making program navigation and discovery easier for consumer is increasingly important to TV providers and in its new first quarter […]

Nielsen And Block Announce Multi-Year Renewal

The station group reups for Nielsen Local TV measurement services at six stations.


Navigating The Wild West Of OTT Measurement

With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.

Evertz Gets Full Certification Of Nielsen Watermarking Tech

Evertz, a global provider of media and entertainment technology solutions, announces the integration and official certification of Nielsen watermarking technology within its portfolio of file-based products, which includes both Mediator-X and OvertureRT-LIVE. Mediator-X is Evertz’ media asset management, content supply chain and playout automation solution. OvertureRT-LIVE is the company’s linear playout solution. Nielsen watermarking technology […]

Nielsen To Measure YouTube In 26 Intl. Markets

Nielsen said it will be measuring the viewing of advertising on YouTube’s mobile app in an additional 26 markets. In-app YouTube viewing started being measured by Nielsen’s Digital Ad Ratings in 2017.

Nielsen Adds Local NMI In 19 More Markets

Nielsen’s cross-platform media planning solution includes advanced audience segments and enables cross-channel optimization.


Media Measurement Needs A Major Makeover

The sooner we get to a fully measured consumer experience the better for everyone — stations, advertisers and consumers. Nielsen is the leading candidate to do that, but, make no mistake, someone will make it happen.

LGBT Households Are Now Nielsen Families

Game of Thrones and RuPaul’s Drag Race are especially popular among the newly counted group. At the other end of the spectrum, there’s Hannity. The No. 1 show? The Conners.

Nielsen Opposes Census Citizenship Proposal

Taking a rare political stand, Nielsen has come out against a bid by the Trump administration to add a citizenship requirement to the 2020 census. The measurement firm maintains that such a stipulation would suppress participation in the census, leading to a “significant undercount,” says CEO David Kenny.

Nielsen: How Podcast Advertising Measures Up

Nielsen says its branded content testing suite has the ability to evaluate the advertising effectiveness of brand sponsorships in podcasts, focusing on three key areas.

5 Firms Pioneer 3.0 Audience Measurement

At the Phoenix Model Market next-gen TV pilot project, Comscore, Kantar Media, Nielsen, Verance and Yotta Media Labs are studying how ATSC 3.0 can provide broadcasters with more granular and more actionable information since it offers many measurement options.

Wingard To Add Nielsen’s Commspoint Local Tool

Today, Nielsen announced that Wingard, a marketing and advertising agency based in Jacksonville, Fla., is the first agency in the Southeast to subscribe to Nielsen’s Commspoint Local — a platform that allows agencies and advertisers to optimize media budgets against top-performing channels to achieve campaign objectives. “Our mission is to connect brands and customers through thoughtful […]


Broadcasters To Unveil 3.0 Rollout In 30+ Markets

Spectrum Co. and Pearl TV are expected to jointly announce ATSC 3.0 launches involving some 150 stations in 30 markets during next week’s gathering in Las Vegas. Their goal is to build a national footprint that will let broadcasters better compete with wireless companies and OTT providers while spurring the development of 3.0-ready TV sets and other consumer devices.

Blackstone Out Of Auction For Nielsen

Private equity giant Blackstone Group is dropping out of the Nielsen Holdings sales process — putting the future of the auction in doubt.

Nielsen, Univision Sign National, Local Ratings Deal

Nielsen’s SVOD content ratings and Local Nielsen Media Impact Included in the New Service Agreement. Univision is the latest media company to subscribe to Nielsen’s national out-of-home reporting service.

Traditional TV Still Sinking Vs. Streaming

According to Nielsen, traditional TV watching continues to wane, especially among younger consumers, as more homes get connected devices and streaming services.

Over-The-Air TV Is Booming In U.S. Cities

Despite the prevalence of digital technologies rippling through many aspects of our daily lives, an increasing percentage of Americans are embracing over-the-air television. And in looking at findings from Nielsen’s most recent Local Watch Report, we see an upward trend in the adoption of digital OTA tuners.

Award Shows Big Winners On Social Media

Despite the plethora of content available to audiences at any time and any place, the allure of tuning in to live TV specials like award shows is thriving. One component of the live TV special experience today is social media, where TV audiences and content creators alike can react and engage as if they were all sitting in the same living room. With their glitz, glamour and cultural relevance, award shows in particular provide the unique ingredients to marry content with conversation.

Nielsen: About 16 Million Watched Michael Cohen

Nielsen estimated that 15.8 million on eight different networks between 9:45 a.m. and 3 p.m. on Wednesday watched the former Trump lawyer appear before the House Oversight and Reform Committee. The number contrasts with the 20.4 million who watched the daytime testimony of Supreme Court Justice Brett Kavanaugh before a Senate committee last September.


Nielsen Reports $952M Net Loss In 4Q

Nielsen reported a fourth quarter loss as it wrote down the value of its ailing Buy unit. The company also announced a new structure with the company divided into two segments, Nielsen Global Media and Nielsen Global Connect.

Viamedia Renews Nielsen Local Ratings Agreement

Nielsen and Viamedia, a cross-media advertising company, announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service for the greater Philadelphia market including Nielsen Scarborough national custom qualitative service as well as Nielsen Rhiza services in 75 LPM, Set Meter and Return Path Data markets. “We have a long […]

Nielsen Buys Sorenson Media For $11.25M

Nielsen is moving beyond TV ratings to stake a claim in the addressable TV advertising market, and the company is acquiring Sorenson Media for $11.25 million to help it get there. In coordination with the acquisition, Nielsen is launching Nielsen Advanced Video Advertising, a new product that will focus on addressable advertising for smart TVs.

Graham Media Renews Nielsen Local Ratings

The agreement  provides access to nielsen currency and consumer behavior data across Graham’s  local TV market footprint.