‘Hijack’ Becomes Second Apple TV+ Series To Land On Nielsen Streaming Charts

Move over, Ted Lasso. There’s a new Apple TV+ series making its way onto the Nielsen streaming charts.

Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading And Inaccurate’

Nielsen on Wednesday dismissed the Video Advertising Bureau’s earlier complaints about plans to use first-party data from Amazon to measure viewing of Thursday Night Football on Prime Video.

“We recognize this is a period of exceptional change in which all parties are at different stages of their own evolution,” Nielsen CEO of audience measurement business Karthik Rao said in a letter to VAB president and CEO Sean Cunningham. “However, the search for perfection risks further delaying the measurement innovations that will ultimately help drive the industry into the future. We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world.”

VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’

The Video Advertising Bureau (VAB), representing television networks, asked Nielsen not to go forward with its plan to incorporate viewing data from Amazon when coming up with the audience estimates advertisers will use to determine how much they pay for commercials on Thursday Night Football on Amazon’s Prime Video.

Choice Fatigue Leads 20% Of Viewers To Ditch Their TV Session

A new Nielsen study highlights the reality of content choice fatigue, finding viewers on average are spending more than 10 minutes to sift through an increasing array of options, sometimes without success. The sea of choices is so vast that 20% of viewers, or 1 in 5, say they weren’t sure what to watch and couldn’t find something from browsing, so opted to ditch their viewing session altogether and do something other than watch TV instead.

Nielsen Plans To Incorporate Amazon’s Data On ‘Thursday Night Football’ Viewership

The football season hasn’t officially started yet, and Amazon.com is already on the verge of scoring a touchdown. Nielsen is planning to incorporate viewing data from streaming services for live programming, a move that will likely boost the ratings for Amazon Prime Video’s Thursday Night Football package and allow it to charge more for commercials. This is the first time Nielsen has agreed to use a company’s own data along with its independent research to publicly report ratings. It only applies for live programming on streaming services and is open to other streamers as well.

Summer Live Broadcast Viewing Down 25%, TV Spend 11% Lower

Summer TV broadcast viewing patterns continue to follow that of recent live, linear television trends overall — registering double-digit percentage declines in viewing, with national TV spend also sinking. After nearly two months, season-to-date viewership dropped 25% to average 1.81 million viewers per summer prime-time episode, according to Nielsen’s live program-plus-seven days of time-shifted video-on-demand metric for May 25-Aug. 13.

TVB Responds To Nielsen’s Gauge Report, Asks ‘Is It Relevant And Actionable For Advertisers, Brands And Marketers?’

TVB, the trade association of America’s local broadcast television industry, today issued this statement in response to Nielsen’s July 2023 Gauge Report. “The Gauge Report provides a monthly view of […]

Nielsen Expands Deal To License Viewing Data From Comcast

Comcast said it signed a multi-year data license renewal with Nielsen that will expand the ratings firm’s access to return-path data about TV usage from millions of cable subscribers’ homes. Nielsen will increase its use of Comcast data in its Nielsen One measurement system and broaden its use for local-TV measurement in the 94 markets the two companies share.

Streaming Grabs Record Share Of TV Usage In June: Nielsen

Streaming grabbed a record 37.7% share of television usage in June as Paramount’s Paramount Plus reached the 1% share mark for the first time, Nielsen said. Total TV usage registered its first month-over-month increase since January, driven by an increase among youngsters in the 2-to-17 age group. According to Nielsen, streaming and game console usage generated 90% of young people’s increased TV usage in June. Broadcast fell to its lowest share on record at 20.8%. Broadcast usage was down 6.6%, dropping its share by 2 points from last month. Pictured: S.W.A.T. was the most watched streaming show in June.

Roku Channel Breaks Into Monthly TV Platform Rankings

The ad-supported streamer joins fellow FAST services Tubi and Pluto TV in Nielsen’s Gauge measurement.

Nielsen Launches ‘Media Data Room,’ Precursor To Clean Room

In a deal with cloud-based data-management platform Snowflake, Nielsen today rolled out what it describes as a “media data room” (MDR) enabling clients to access a “census of first-party data” that can be matched to Nielsen’s media audience attributes. “It is a step towards building a true clean room, which will allow data to flow both into and out of the Nielsen ecosystem,” a Nielsen spokesman said.

Nielsen Launches Local Streaming Insights Solution In Top 56 Markets

The company says the quarterly report provides streaming metrics at the local market level for the first time.

Key Nielsen One Exec Kimberly Gilberti Joins Experian Marketing Services

Kimberly Gilberti, a key executive in the launch of Nielsen’s Nielsen One measurement system, has joined Experian Marketing Services as chief product officer. Gilberti joins Experian as it is enhancing its product offerings by using technology from Tapad, which was acquired by Experian in 2020. Gilberti spent 23 years at Nielsen, which lost a number of senior executives at the end of last year.

TelevisaUnivision Ready To Do Ad Deals On Nielsen Measurement Data Others Won’t Embrace

Spanish-TV giant TelevisaUnivsion wants to speak a different language than its English-speaking rivals when it comes to audience measurement. “We all know that today’s TV measurement is inadequate for our multi-screen world, and as a consequence, U.S Hispanics have been undercounted,” says Donna Speciale, president of U.S. ad sales and marketing at the company. “In fact, our audience is 26% bigger than current measurement. How did we get that information? Nielsen just told us,” she says, using its traditional panel-based tabulation as well as its “big data” product. “This is huge and and a huge step for equity,” she adds, noting that TelevisaUnivision will ask all agencies and clients to base this year’s upfront ad deals on that measurement.

Nielsen Remains Currency Of The TV Realm In 2023-24 Upfront

Buyers and sellers are still playing with alternative currencies such as VideoAmp, iSpot are Comscore, but nothing will take the place of C3/C7 ratings in a majority of this year’s upfront sales. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Nielsen Debuts Nielsen One Alpha For Measuring Content

Nielsen said the Alpha version of its Nielsen One system designed to measure the consumption of content is now being used by clients including The Walt Disney Co., Mediahub, Sony Pictures Television, TelevisaUnivision, AMC Networks and Horizon Media. The Alpha version focuses on program-level measurement across platforms. It will be more broadly released in late 2024, Nielsen said.

Super Bowl Ratings Error—Fox Issues New Data Following Nielsen Miscount

The 2023 contest becomes the most-watched after previously ranking third. The viewership total was revised from 113 million to 115.1 million across Fox, Fox Deportes and streaming after it was discovered Nielsen had miscounted the audience due to encoding errors.

Comscore Sides With Nielsen, Supports MRC Accreditation

Hours after Nielsen issued a notice to clients Thursday reaffirming its support of Media Rating Council (MRC), it received its own endorsement from a strange bedfellow: Rival audience measurement service Comscore. “Comscore joins with Nielsen in support of MRC accreditation and their call for greater trust and transparency in the selling process and for currency that is informed by big data.” Comscore’s statement was issued just before OpenAP’s and the VAB’s “joint industry committee (JIC) began its upfront-style pitch on its ad currency certification plans to the ad industry in New York City Thursday afternoon.

Nielsen Says Panel-Only Is Its Upfront Currency, But It Will Enable Transactions On Big Data

On the eve of television’s upfront advertising market, Nielsen released a statement to clients urging them to use its legacy panels-only measurement system as currency, but said it will make its big-data plus panels measurement available for clients who want to use that to transact.

Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

The U.S. Joint Industry Committee is preparing to answer the company’s concerns.

Nielsen Receives MRC Accreditation For National TV Audience Measurement Service

After being suspended for 19 months, the Media Rating Council has reinstated the ratings service.

Nielsen And Sinclair Renew Local & National Audience Measurement

The multi-year deal includes local TV stations, national networks and a regional cable channel.

Nielsen Says It’s Now Reporting Comparable Metrics For Local OTT Feeds For Local TV

The new capability includes feeds that have unique, streamed content that is not available on the station’s over-the-air channels or direct-to-cable station feeds.

Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall

In February — typically a slower-moving month for TV consumption — total time watching TV for persons two years of age and up declined 5.1% compared to January, according to Nielsen’s The Gauge measure. Still, while other major categories fell, streaming platforms continued to pace upwards — adding 1.5 percentage points from January to a leading 34.3% share of time spent viewing — another record for the digital video format.

Mediaproxy Reinforces Nielsen Support With CBET Watermarking For LogServer

Mediaproxy, a global software-based IP compliance provider, has expanded its support for the audio watermarking technologies employed by global measurement and data analytics company Nielsen. Already a certified provider of […]

Nielsen: Streaming’s Share Of Overall TV Viewing Up 10% In Just One Year

Despite dubious transparency and questionable methodologies, Nielsen remains a preeminent presence in measuring domestic TV audiences. And it’s monthly “Gauge” market share tracker, introduced in 2021, has continued to draw attention. On Wednesday, Nielsen released its latest graphic, highlighting U.S. TV usage for January. “Streaming” occupied 38.1% of the overall viewing pie. That’s up nearly 10% from the 28.9% it registered in Nielsen’s comparable “Gauge” from January 2022.

Nielsen: Broadcast Down 6%, Streaming Grows 31.8%

While broadcast viewing got its usual boost in January from heavy NFL sports viewing, on a year-over-year basis it was down 6% from January 2022, according to Nielsen’s Gauge, which measures total day viewing by persons two years of age and up. Broadcast content rose 2.1% in January from December, which gave it a 24.9% share.


Industry Groups Chip Away At Currency Problem

The newly formed Joint Industry Committee aims to set measurement, currency standards by an aggressive March 1 deadline. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Netflix Expands Nielsen Deal, Includes National TV Content Data

Netflix has expanded its measurement deal with Nielsen. Under the terms of the deal, Netflix will now subscribe to Nielsen’s national TV content measurement and streaming TV data services.

Nielsen’s Rivals React To Joint Industry Committee Plan

The measurement companies looking to offer alternatives to Nielsen were mostly supportive of the move announced Monday by major programmers to create a Joint Industry Committee that will standardize and design multiple currencies for buying and selling advertising.


Nielsen Reorganizes Into Three Units, Five Top Executives Depart

Xandr head of research Pete Doe joins Nielsen, research chief Mainak Mazumdar exits.

NFL Finds 31% More Thanksgiving Viewers Than Originally Reported

The National Football League said it worked with Nielsen on a special study looking at viewing of its games on Thanksgiving Day (Nov. 24) in group settings and found its games reach an average of more than 20 million additional viewers. According to the study, the games had an average-minute audience of 44.1 million viewers, up 31% from the 33.6 million Nielsen initially reported.

NBCU Claims Big Ad Impact Over Thanksgiving Weekend

NBCUniversal says its advertisers had hundreds of millions of reasons to be thankful over the Thanksgiving weekend — one of the business shopping periods of the year. Across its portfolio NBCU’s programming — as measured by Nielsen — reached 121 million people aged 2 and up. Data from measurement company iSpot.tv shows the ads on NBCU properties reached 128 million adults.

Parks Ranks Amazon Prime Video No. 1 U.S. SVOD Over Netflix

Never mind those weekly Nielsen program rankings showing that Netflix still dominates engagement, Prime has more subs, research company says.

Nielsen CCO Leaving Company Amid Reorganization

Peter Bradbury had been with the measurement company for 26 years. (Image: Nielsen)

Streaming, Broadcast Add Share In October Platform Rankings

Nielsen’s monthly snapshot of TV use shows streaming platforms commanding 37.3% of viewing time in the United States, up from 36.9% in September. Streaming has grown for eight straight months, according to Nielsen, and has led all platforms for four months in a row. Broadcast viewing rose by 10 percent over September and added 1.8 share points thanks to big growth among dramas and sports.

Suspension Of Nielsen Accreditation Stays In Place As Nielsen One Launch Nears

The Media Rating Council decided that it is not ready to re-accredit Nielsen’s television ratings service just as the measurement company is getting ready to launch its new Nielsen One system. The decision led Nielsen critics to renew their objections to Nielsen going forward with Nielsen One. Despite industry criticism and increased activity with alternative measurement providers, Nielsen remains the predominant currency for buying and selling billions of dollars worth of advertising.

World Series, ‘Simpsons’ Give Fox A Bump In 7-Day Ratings

The start of the World Series and the annual “Treehouse of Horror” episode of The Simpsons gave Fox a bigger presence than usual in Nielsen’s seven-day ratings. CBS’s NCIS, meanwhile, became the first entertainment show of the 2022-23 season to break the 10 million-viewer mark with a week of delayed viewing.

Nielsen, Amazon Prime Spar Over Who Really Watches Football

By Nielsen’s count, 7.8 million people watched Amazon Prime’s coverage of last Thursday’s NFL game between New Orleans and Arizona. But Amazon says no, there were actually 8.9 million people watching. So which is it? You’ll have to judge for yourself. After each of its Thursday night games this season, Amazon has publicly contracted Nielsen in this manner. Neither company is saying the other is wrong, but neither is backing down, either. The result is confusion, most notably for advertisers.

TelevisaUnivision Selects Nielsen One For Cross-Platform Measurement

The agreement provides a suite of Nielsen and Gracenote solutions to power engagement of U.S. Hispanics across Spanish-language media.