Nielsen Tells FCC It Could Have A Streaming Diversity Reporting Solution

Nielsen has told the FCC it is working on a product to analyze “behind the camera” as well as on-screen diversity that could give the agency most of the information it may be looking for without making programmers and distributors, including streamers owned by media companies with FCC licenses, have to certify that information.

Nielsen Completes $16B Sale To Private Equity Consortium

Nielsen Holdings said that it completed its sale to a group of private equity investors led by Elliott Investment Management and Brookfield Business Partners. The deal is valued at $16 billion, including the assumption of debt. The change of control happens at a time when media companies and media buyers are more actively exploring alternatives to Nielsen as currency for buying and selling advertising.

Nielsen Adds ‘Always On’ Measurement To Digital Ad Ratings For YouTube Campaigns

Nielsen, Roku Strike Measurement Pact To Track Cross-Screen Viewership

The media-measurement giant has entered into a pact with streaming portal Roku that calls for Nielsen to track viewership across traditional and connected TV watching, desktop usage and mobile screens. Advertisers who use Roku can get data on the reach of their commercials among Roku users that will rely on so-called “deduplicated” audiences, or people who aren’t seeing the same content on different viewing platforms.

Nielsen And Marketing Architects Set Deal For Local Television Measurement

Nielsen and ad agency Marketing Architects announced a multi-year renewal agreement for local TV measurement in all markets. With this agreement, Marketing Architects will continue to use a comprehensive suite […]

Streaming Keeps Breaking Records, According To Nielsen

Streaming consumption continues to break records, claiming 35% of total TV usage in August 2022, while audience engagement across platforms is starting to vary depending on where the big-name content is, according to Nielsen’s latest update of The Gauge, a monthly look at how consumers watch content across top TV platforms. Streaming was also up 22.6% year-over-year in August.

Almost Half Of Amazon Prime Video’s ‘Thursday Night Football’ Viewers Watched On Local Broadcast

Amazon paid big bucks for the exclusive national broadcast rights to stream NFL Thursday Night Football starting this season, but 48% of the viewership for Prime Video’s first preseason game came via local broadcast, according to TVB. Stations in San Francisco and Houston delivered 494,135 impressions.


In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready For Transacting

Nielsen, which has been touting that Nielsen One, its new cross-platform measurement system, is on track, quietly informed clients last week that the “big data” on which the platform relies isn’t ready to be used to make transactions. Nielsen had planned to include its big data — information on viewing from set-top boxes and smart TVs — in its national TV ratings in September and have clients use it as currency in the scatter advertising market. Nielsen has been trying to get its new national ratings system incorporating big data accredited by the Media Rating Council but a meeting scheduled for today (Aug. 25) was postponed.

Streaming’s Share Of TV Viewing Tops Cable for First Time

Streaming TV is now No. 1, with its share of viewing in July topping cable TV for the first time, according to new figures from Nielsen. Streaming had a 38.8% share of viewing in July, up 3.2% from June and jumping 22.6% from a year ago. That beat cable, which was down 2% from June and 8.9% from a year ago with a 34.4% share. Broadcast had a 21.6% share, down 3.7% from June and 9.8% lower than a year ago..

Amazon Strikes Deal With Nielsen To Measure NFL ‘Thursday Night Football’ Ratings

The e-commerce giant wants to give advertisers familiar ratings but hints that it will also leverage purchase data.

Nielsen Boosts National TV Panel To Over 42,000 Homes, 101,000 Viewers

With the coming of its new cross-platform media-measurement service Nielsen One next year, Nielsen says all its media panels have seen growth — including its highly scrutinized national TV panel, which has grown to more than 42,000 homes and 101,000 “directly measured viewers.” Nielsen’s national TV panel has been measuring around 36,000 to 38,000 viewers, according to third-party estimates, during the pandemic periods in 2020 and 2021.

Nielsen Shares Surge As Large Shareholder Seeks Pact With Buyout Firms

Shares of media-measurement giant Nielsen surged Tuesday after the purveyor of TV ratings said its largest shareholder reached an initial agreement to support a $10 billion buyout of the TV ratings company by a a group of private-equity firms.

Nielsen Says Buyout Gets Regulatory Approvals

Nielsen Holdings said Friday it has received all of the necessary government regulatory approvals it needs to complete its plan to be acquired by a group of private equity funds led by Elliott Investment Management and Brookfield  Business Partners for about $16 billion. Shareholders will be able to vote on the $28 a share transaction at two meetings set for Aug. 9.

Nielsen And HBCU-Focused Urban Edge Network Sign Agreement

Nielsen and Urban Edge Network (UEN) — a Black-owned media company focused on publishing and distributing content from Historically Black Colleges and Universities — have reached an agreement for Nielsen’s […]

Nielsen Reports Higher 2Q Earnings and Revenue

Nielsen reported higher second quarter earnings and said its new ratings system would roll out on schedule as it looks to complete being acquired by a private equity group. Net income rose to $111 million, or 31 cents a share, compared to $76 million, or 21 cents a share a year ago. Revenue rose 2.4% to $822 million.

Streaming Usage Hits High In June As Linear Platforms Slip

American television viewers spent more than a third of their time with streaming platforms in June, an all-time high. Nielsen’s monthly platform rankings show streaming taking up 33.7% of viewing time for the month, up from 31.9% in May and the highest mark since the measurement company began its monthly “Gauge” report in May 2021.

Nielsen Launches Four-Screen Ad Deduplication, Its Methodology For YouTube

The measurement firm says media buyers can now compare YouTube reach from computer, mobile and CTV to linear TV, a “foundational step” toward achieving Nielsen ONE.

FCC’s Simington Seeks Inquiry Into Reliance On Nielsen Data

The GOP commissioner says if deep ties to single-source data are an impediment, they should be severed.


Station Groups Eye Comscore As Nielsen Panel Problems Remain Unresolved

Continuing dissatisfaction with and distrust in Nielsen is leading stations, agencies and brands to seek measurement alternatives. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Nielsen Rival VideoAmp Clears Key Hurdle As It Integrates With Mediaocean

Nielsen and agencies have cited a lack of Mediaocean integration as a barrier for new currencies, but VideoAmp and Comscore now have cleared it, and could be next.

Horizon Tests Comscore As Local TV Currency Alternative To Nielsen

The media agency announced today it will test Comscore’s local TV measurement for the 2023 media buying and planning period.

FCC Looks For Post-Nielsen Directory Market Metric

The FCC is gearing up to find another way to determine a TV station’s local market for must-carry and other purposes. The move comes after decades of using Nielsen’s TV Station Index directory as its local market regulatory bible of sorts. That is because Nielsen has phased out the report, FCC Chairwoman Jessica Rosenworcel pointed out in outlining the agenda for the commission’s July public meeting.

GroupM Is Sticking With Nielsen For Upfront, but Is Testing Others For Future

In the middle of an upfront in which measurement is a key issue, one of the biggest media buyers in the world is making its position clear on what it will use for currency in 2022-23 and how it is preparing for the future. GroupM said it will continue to transact using Nielsen data for the upfronts. But it also said it will be using alternative currencies, including outcome-based approaches, with a dozen of its largest clients to shadow its Nielsen-based deals.

Nielsen’s Gracenote Quantifies Program Bingeability, Tracks Streaming Availability

The new Distribution Dynamics and Program Availability Archive illuminate characteristics of content to enable data-driven decisions.

Studio71 Taps Nielsen For ‘Always On’ Digital Ad Ratings

Global media company Studio71 and Nielsen today announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement. The agreement enables Studio71 to run DAR in […]

Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences

Nielsen has expanded its Digital Ad Ratings (DAR) service to include a simpler version of reporting on connected TVperson-level audiences across all smart TV manufacturers and streaming providers.

Nielsen, Netflix Bump Heads Again On Programming Metrics

Nielsen ranks Anatomy of a Scandal No. 4 for the week of April 18-24 after Netflix declared it “No. 1 in the U.S.”

Audiences Spend Record 30% Of Total TV Time Watching Streaming Content

The Nielsen Gauge report for April 2022, published Thursday, revealed that audiences spent on average more than 30% of their total TV viewing time this past month consuming watching streaming video content. That is a record share for streaming, and up from the previous record of 29.7% that was set in March. Overall TV viewing dropped by 2.1% from March, while consumption of streaming content in April was almost identical to March, helping to increase streaming’s share of overall TV viewing by over 0.6%.

Wall Street Analyst: No ‘White Knight’ Scenario For Nielsen, Downgrades Stock

An influential Wall Street analyst has downgraded Nielsen’s stock from “outperform” to “market perform,” and lowered its price projection estimates, following the expiration of an option for it to find other takeover suitors. “The Go-Shop expired last week and removed any ‘white knight’ scenario,” BMO Capital Markets’ Daniel Salmon wrote in a note sent to investors late Sunday.

Nielsen’s Defiant CEO Says Company Stands Ready To Count, Despite TV Network ‘Noise’

How did the simple act of counting TV viewers become so controversial? David Kenny thinks he knows. The CEO of Nielsen has been under fire for months, ever since some of his company’s biggest customers — the nation’s TV networks — began to complain about how Nielsen tabulated viewers during the coronavirus pandemic. They are still complaining. And Nielsen faces a host of upstart rivals with whom the networks are striking new measurement deals. But Kenny says he isn’t letting their maneuvering get in the way of Nielsen’s future.

Nielsen Says ‘Go-Shop Period Ends With No New Proposals

Nielsen, which has agreed to be acquired by a private-equity group led by Elliott Investment Management, said that its go-shop period has expired without an alternative proposal to buy the company emerging.

ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace

Three important ad trade bodies – the Association of National Advertisers, the American Association of Advertising Agencies, and the Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) – Thursday said they are fielding a new study to “explore the industry’s transition to a multi-currency TV market in the U.S.” The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of “alternate” currencies are being promoted alongside the industry’s legacy currency — Nielsen — and not one of them currently is accredited by industry self-regulatory body, the Media Rating Council.

Nielsen Plays Defense As Rivals Press New Measurement Guarantees At NewFronts

Measurement giants faced off at the NewFronts Thursday, as Nielsen alternatives pitched a next generation in TV and video currency, while Nielsen contended you can’t really trust numbers from its rivals’ big data sets.

Tubi Expanding Its Relationship With Nielsen

Measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV inventory served on specific CTV devices.


Nielsen 1Q Profits Down As Company Prepares For Takeover

Nielsen today reported lower earnings as it prepares to be acquired by a private equity group lead by Elliott Investment Management. Net income fell to $105 million, or 29 cents a share, compared to $573 million, or $1.60 a share, reflecting the sale of its Global Connect business for $2.7 billion last year. The company said net income from continuing operations was $101 million, down from $106 million. Revenue rose 1.6% to $877 million.

Nielsen Expands Smart TV Data Deal With Vizio

The measurement company will use Inscape ACR data from approximately 20 million Vizio TVs, obtains first window of exclusivity to Vizio’s newly expanded local station coverage.

Analyst Claims Nielsen Services Will Be Reaccredited Soon

The Media Rating Council will reaccredit Nielsen’s national TV ratings service “soon,” and it will fast-track its new digital ratings methodology, with a vote on reaccrediting it within the next few weeks, BMO Capital Markets analyst Daniel Salmon asserted in a note sent to investors Sunday.

Nielsen Sees Uptick In Over-The-Air Households

With cord-cutting continuing, the number of U.S. homes that get content over-the-air through an antenna has grown to 18.6 million in the fourth quarter of 2021, up from 18.4 million a year ago, according to a new report from Nielsen. Those 19 million homes represent 15.3% of households, up from 14.3% in the fourth quarter of 2018, when there are 16.7 million over the air homes and just 10% in 2010.

Nielsen, YouTube Add Co-Viewing Metric To Connected TV Measurement Partnership

As the industry continues to try to solve the increasingly complicated measurement problem, YouTube and Nielsen have partnered to add co-viewing metrics to account for multiple viewers watching YouTube TV and YouTube on connected TV.

Not Ready For Primetime — Audience Measurement In Disarray

Beyond Will Smith’s infamous pimp-slap of Chris Rock, the other big news in Hollywood has been the free-for-all assault on Nielsen by networks and advertisers. In the otherwise staid and arcane world of audience measurement, the campaign to replace the Nielsen system with different methodologies has garnered unprecedented press and grown to undeniable proportions. So much so that Nielsen, itself, recently agreed to a $16 billion acquisition by a group of private equity investors who are betting big on the company and the media measurement space.