NBC, Telemundo Stations Add Nielsen Tools

Also adding the Rhiza and Voter Ratings to their suite of services for local TV measurement are nine NBC Sports regional networks.

Nielsen Narrows List Of Private Equity Bidders

A private equity consortium led by Blackstone Group and Hellman & Friedman and a group that includes Advent International and Goldman Sachs Group’s buyout arm have advanced to the second round of bidding for Nielsen Holdings, people familiar with the matter said Friday.

Super Bowl Gets 12M More Viewers From OOH

After further review, the TV rating for Super Bowl 53 actually didn’t fall to its lowest point in a decade, according to the newest figures from CBS. The company now puts Sunday’s total audience at 112.7 million viewers, not the 100.7 million tally circulated the day after the game. The revision stems from Nielsen’s “Out of Home” metric.

Numbers Are In For ‘Marvelous Mrs. Maisel’

The second season averaged 1.9 million viewers during its first seven days, according to Nielsen, which released an Amazon show’s figures for the first time.

How OTA TV Fits Into The Viewing Landscape

Over-the-air (OTA) TV — the programming that we all have access to even if we don’t have a cable or satellite programming subscription — is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna. So what do we know about OTA households? Nielsen recently dived into the data to find out more about them — particularly, how many there are, what they look like and how they consume media.

Sports Fans Pay Attention To Out-Of-Home Ads

A new study on out-of-home viewing of Fall sports found that 92% of those responding said they paid attention to at least some of the advertising shown, according to Nielsen. It surveyed both the general population of adults 18-plus, as well as Hispanic English-dominant viewers and found that 75% of of adults said they were somewhat to very likely to notice the brand or product advertised during a game they watch out of home.

Nielsen Wants To Sell Itself, Could Fetch $10B

Nielsen Holdings — the 95-year-old consumer research firm best known for its TV-ratings reports — has restarted a process to sell itself amid fresh interest from Blackstone Group, the private equity shop controlled by billionaire Stephen Schwarzman.

Nielsen: Rivals Undercount Minority Viewers

Facing competition from rivals and challenges from clients, Nielsen is defending its dominance in the media measurement business by insisting its methods more accurately count minorities and preserve diversity in media in a way big-data providers don’t.

Cox And Nielsen Reach New Deal

The new multi-year agreement covers all Cox TV and radio stations plus CoxReps and Videa.

Nielsen Sees New Types Of OTA Homes

According to a new Local Watch Report from Nielsen, there were 16 million homes it classifies as getting its TV over the air, rather than from a traditional cable, satellite or telco pay-TV provider. That’s up 48% over the past eight years. But Nielsen says what’s going on in those over-the-air homes is changing. Nielsen breaks down those home into those with no subscription VOD services, or “No VOD” and those with SVOD, or “Plus SVOD.” A new sub-segment of the Plus SVOD group is emerging, according to Nielsen, and those are the 1.3 million homes that as of May 2018 had a virtual MVPD like Sling TV, DirecTV Now or YouTube TV.

CBS, Nielsen Reach New Deal, Ending Impasse

CBS Corp. and Nielsen said Friday they have reached an agreement for Nielsen national, digital and local audience measurement. The deal resolves an impasse between the two companies that has been ongoing since their previous contract expired Dec. 31.

Nielsen Adds Mobile Audiences To Total Ad Ratings

Nielsen is enhancing its cross-platform campaign measurement of advertising inventory through the inclusion of mobile and over-the-top (OTT) audiences. The ratings firms is looking to provide media buyers and sellers with better measurement and monetization of campaigns across TV and digital.

Madison Ave. Worries Over CBS-Nielsen

An impasse in recent contract negotiations has led Nielsen to revoke CBS’ access to its audience data, which has long served as a benchmark for how TV advertising prices are set. CBS said Thursday it intended to “continue to employ the many viable alternatives available to us” to measure viewership, including data from rival Comscore. Nielsen has said it is in discussions with CBS. Their deal lapsed on Dec. 31. The showdown has the advertising industry wringing its collective hands.

CBS Airs Complaints In Dispute With Nielsen

CBS, which let its contract with Nielsen expire at the end of 2018, has gone public with its complaints about the ratings leader’s slow progress in improving audience measurement and its use of its market dominance to raise prices. CBS also said that if it cannot reach an agreement with Nielsen, it will use “viable alternatives” including Comscore.

CBS And Nielsen Fail To Strike Ratings Deal

CBS and Nielsen are without a contract after their current deal lapsed at 12:01 a.m. Tuesday, according to two people familiar with the matter. The situation — for now — remains fluid. Talks are likely to continue. But CBS is determined to secure a pact that it feels makes the best economic sense for the company while Nielsen believes the network will find negotiating with advertisers more difficult if it does not have access to its measures of audience viewing, these people said.

Raycom Media Renews Nielsen Contract

The new agreement provides for local ratings and insights services in LPM and SET/code reader markets for select Raycom TV stations.

Gray Televison Dropping Nielsen For Comscore

In an email to media agencies obtained by TVNewsCheck, Gray VP of National Sales Becky Meyer says it will allow its current contract with Nielsen to expire on Dec. 31 because “it does not have sufficient confidence in the new methodology.”

Hearst, Nielsen Renew Ratings Agreement

The deal provides Hearst television stations with local electronic ratings across its 26 local markets; national TV ratings for its syndicated program, Matter of Fact with Soledad O’Brien, and for Litton Entertainment educational programming, as well as PPM-based audio ratings for WIYY-FM and WBAL-AM Baltimore.

CBS Considers Dropping Nielsen Ratings Contract

CBS is considering ending its longstanding contract with TV ratings provider Nielsen as it looks for new ways to measure audiences in the multiplatform universe. The nation’s most-watched TV network is prepared to drop Nielsen’s measurement services if the two sides can’t come to an agreement by the end of this month, according to a person familiar with the matter. CBS’s current contract with Nielsen — valued at more than $100 million a year — expires at year’s end, the source said.

Nielsen Tallies 2018’s Tops In Television

Needless to say, television in 2018 has provided a lot of drama. Television had an increasingly diverse amount of quality content to offer through 2018 so far. Here are the top 10’s in five categories.


Waiting Game For Better Ratings Continues

Twenty-five of the 26 largest markets that now rely solely on Local People Meters are not expected to get the added benefit of Portable People Meters until January. “It’s a strange state of flux,” says Katz Media’s Stacey Schulman. “We’ve got multiple methodologies — different things added and subtracted. And a lot of data [for larger markets] that was supposed to be received in the summer will start to come out in January.”

Mediaocean’s MBuy Expands Nielsen Deal

MBuy — the media planning and buying technology service of major media software system company Mediaocean — has renewed its agreement with Nielsen for standard local and national viewing measurement as well as extending it into Nielsen’s advertising data, Ad Intel.

David Kenny Tapped As Nielsen’s New CEO

As senior vice president of cognitive solutions at IBM, he led IBM’s AI platform and portfolio. He was also responsible for developing IBM Watson and its cloud platform.

Nielsen Cross-Media Tool Adds Radio

Nielsen’s cross-media planning/optimization tool, Nielsen Media Impact, is expanding to include radio as a media platform. It will allow users to follow cross-media reach, frequency and duplication using advanced audience segments. Radio can now be compared to other national media. It will allow advertisers/agencies to see custom dayparts,radio formats, owner groups and RADAR Networks.

Fall’s C3 Ratings Fall; Blame Millennials

The flight of younger viewers from traditional TV has sent currency ratings for the first full month of the 2018-19 broadcast season into a tailspin, as primetime demo deliveries among the Big Four networks were down nearly a quarter compared to October 2016. According to Nielsen C3 data, broadcasters last month averaged 7.98 million adults 18-49 in primetime, which marked a 22% decline versus the 10.2 million members of the dollar demo who tuned in two years ago.


Are TV Sweeps Months History? Not Quite Yet

November, February, May and July. Traditionally, those months are when Nielsen conducted its ratings sweeps used to set ad rates. In September, Nielsen began surveying TV viewership every month. But it appears not everyone got the memo. “It is interesting to me that the TV news industry has not figured out that there are no longer just four sweeps months a year,” said David Hughes, the news director for WDBJ Roanoke, VA.

Capitol Broadcasting Renews Nielsen Contract

The broadcaster extends its access to the measurement company’s suite of local TV services, including Nielsen Local TV View and Nielsen Scarborough.


Nielsen Reports Lower Profits In Third Quarter

Nielsen reported lower third quarter earnings as its troubled buy unit offset gains at its TV measurement business. Nielsen’s net income for the quarter fell 34.2% to $96 million, or 27 cents a share, from $146 million, or 41 cents, a year ago.

SMI Expands AccuTV With Nielsen Data

Standard Media Index and Nielsen establish a relationship to fuel SMI’s AccuTV with Nielsen Ad Intel data.

Nielsen Catalina Expands Advanced TV Suite

Nielsen Catalina Solutions, the joint venture of Nielsen and Catalina that specializes in data and measurement relevant to the CPG industry, says it has expanded its Advanced TV Suite to include purchase-based ad targeting. The new capability will work alongside the suite’s existing capabilities, which track sales measurement.

Nielsen To Survey Consumers On Emerging Tech

It aims to measure current and emerging trends as technology continues to grow and consumer habits shift in the ways they engage with media.

Gatehouse Media Returns To Nielsen

GateHouse Media, a boutique advertising agency headquartered in Columbus, Ohio, has renewed its agreement with Nielsen to provide behavioral insights and local TV measurement services. GateHouse had left Nielsen a year ago. “We are pleased to return to Nielsen after our year away,” said Debbie Dalton, GateHouse founder-CEO. “We have a much greater appreciation of […]

DMAS 1-210

Little Movement Atop New Nielsen DMA Ranks

In Nielsen’s latest annual ordering of its 210 Designated Market Areas, there are only five changes in the top 20 markets and two among the top 10: Boston is now 9, Atlanta is 10. But there is a lot of movement in markets 39 on down.

Nielsen Expands Cross-Platform Measurement

Nielsen Total Ad Ratings measures total and incremental reach for all audiences, regardless of device or platform distribution, for any advertising campaign across TV, computer and mobile platforms, and will include OTT impressions in 2019.

Nielsen Integrates ‘Viewability’ Fraud Filtration With Digital Ad Ratings

Nielsen To Provide Ad Ratings For Sling TV

Dish Media Sales has signed an agreement expanding its relationship with Nielsen, which will provide digital measurement for Sling TV and data segments to enable Sling and Dish TV to offer addressable investor to advertisers.


My Cynicism Regarding Nielsen Has No Bounds

Ted Stephens: I had the opportunity to manage and work with TV stations all over the country, all affiliations. If you’re thinking my distain for Nielsen is nothing more than sour grapes for having stations with poor ratings, maybe a story about my nonagenarian parents will make it all clear.

Nielsen Expands Review, Considers Sale

Nielsen said its board of directors has expanded its strategic review beyond to disposition of the company’s buy segment and could lead to a sale of the company. The expanded review includes an assessment of a broad range of options, including continuing to operate as a public, independent company; a separation of either Nielsen’s Buy or Watch segment; or a sale of the company, the company said.

NBC Tops CBS In Total Season Viewers

According to Nielsen’s most current numbers — which include available Live+7 numbers up through week 49 — NBC has overtaken CBS as America’s most-watched network for the year. The last time NBC could claim that was the 2001-2002 season. The total viewers rankings are as follows: NBC, 7.8 million; CBS, 7.7 million; ABC, 5.6 million; Fox, 4.2 million; CW, 1.5 million.

Nielsen Raises Universe Of U.S. TV Homes to 119.9M

Nielsen has increased its national Television Household Universe Estimate to 119.9 million TV homes for the 2018-19 season from 119.6 last season, an increase of 0.3%.