The company’s stock price fell by roughly 3% by early afternoon Tuesday, as critics who oppose protesting during the National Anthem threatened to boycott the brand. Images of people burning Nike gear filled social media. But Nike was winning plenty of support, too, especially in key urban demographics. On social media, “#JustBurnIt” competed with “#ImWithKap.”
Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multi-year deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract.
After the Chicago Cubs broke a 108-year World Series winning drought Wednesday night, Nike and Budweiser were quick to seize on the moment. Soon after the final out during Fox’s post-game coverage, Bud aired this classic 1984 spot starring legendary Cubs broadcaster Harry Caray.