OPEN MIKE BY NIL SHAH
Broadcast Could Gain From Enhancing Tech
This week’s CES event in Las Vegas will highlight solutions coupling interactive with measurement technologies for broadcasters, who have much to gain by upgrading their game to a more digital-like experience.
The technology comes amid industry fears that Nielsen’s fingerprint-based Dynamic Advertising Insertion technology, debuting in new TVs this quarter, will insert ads or measure content on Netflix, Hulu and others without permission.
NATPE 2020
NATPE Adds Five To Board Of Directors
Coming onboard in advance of the organization’s NATPE Miami event in January are NBCUniversal Telemundo Enterprises EVP Peter Blacker, Viacom Digital Studios President Kelly Day, MAG Managing Partner Shahid Khan, all3media International CEO Louise Pedersen and Verance CEO Nil Shah.
