Ford, General Motors, Fiat Chrysler, Honda, and Toyota said they would shut down all factories in the region, citing concerns for employees who work in close quarters building automobiles. Nissan will close U.S. factories. Hyundai shut down its Alabama plant after a worker tested positive for the virus.
Nissan will boost its marketing outlays by nearly 60% from last year and more than double the dealer sales-volume bonuses to help drive foot traffic at stores and lift dealer profitability.
Nissan Quarterly Profit Plunges 70%
Nissan reported flat North American profit in its latest quarter and narrowed its loss in Europe, while global earnings fell.
Barely three months into his tenure, Renault SA Chairman Jean-Dominique Senard plans to propose merging the French carmaker with alliance partner Nissan Motor Co.under a holding-company framework, according to people familiar with the matter. Each company would own about a 50 percent stake in the holding company and have equal board representation.
Renault aims to restart merger talks with Nissan within 12 months and then acquire another carmaker, with Fiat Chrysler among the preferred targets, according to several people familiar with the French group’s plans.
Renault SA and Nissan Motor Co. are in talks to merge, seeking to solidify their two-decade-old alliance under a single stock as an unprecedented shift toward electric and shared cars transforms the industry, people with knowledge of the matter say.
Exclusives
One year after returning to NFL Super Bowl advertising for the first time in 18 years, Nissan is back off the field. The company said Wednesday that it has decided to skip Super Bowl 50.
Even as several automakers have opted out of the Super Bowl, Nissan is opting in. More incredibly, it is the first time that automaker has been in the big game since 1997. The automaker says details around its Super Bowl spot and integrated social media elements will come later.
Nissan’s CMO Roel de Vries is bullish on digital, and for good reason — 80% to 90% of the car-buying experience now starts online. Car shoppers already know exactly what model they want before they step foot into a dealership, he says. That shift is pushing Nissan full throttle into digital advertising for brand-building and direct-response marketing.
Nissan has agreed to settle deceptive advertising charges made by the FTC over a 30-second ad. In it, a little black dune buggy can be seen stuck in sand on a steep hill. Suddenly, a red Frontier speeds to the rescue of the dune buggy and pushes it up and over the hill, to the cheers of amazed onlookers. And no, the Frontier pickup can’t really do that. In fact, the FTC complaint says both the truck and the buggy were dragged to the top of the hill by cables.
Nissan North America is launching the campaign for its 2013 Altima. It will be the company’s largest ever. The effort, via TBWAChiatDay, begins with four TV spots and a lot of digital advertising, plus print and out-of-home.
Toyota Motor Corp., Honda Motor Co., Nissan Motor Co. and Subaru suspended production at plants in Japan today and were assessing damage after an 8.9-magnitude earthquake struck off the coast, triggering a tsunami and shaking buildings as far away as Tokyo. The shutdown could affect exports to the United State.
