A Wall Street firm noted U.S. ad spending in the April-June period was below the first quarter, suggesting the ad market had a bumpy spring. Today, Nomura reported a 4.6% bump across all sectors in the second quarter, below the 5.8% in the first three months of the year.
Media companies have been touting the resurgence of the auto category and a Wall Street analyst has put an estimate on it: Spending was up 20% in 2010. That accounted for 32% of overall ad growth. Total category spending was $14.8 billion. In 2011 Michael Nathanson of Nomura projects total auto ad spending to be up 6.4% to $15.7 billion, and rise 7% in 2012 to $16.8 billion.