AIR CHECK BY DIANA MARSZALEK
NBC O&Os, Nonprofits Make News Deal Work
After six months of working together on investigative reporting and other stories, the participants have a list of important stories they’ve broken together. Poynter’s Al Tompkins observes: “At one time, partnerships were mostly about distribution and publicity. But these days the partners are taking their roles much more seriously, adding significant content according to each partner’s expertise.”
