Most news ratings that change in any market year-to-year are measured in single digits. You rarely see a station grow its ratings in one newscast by 30% or more. But that’s exactly what Meredith’s WSMV Nashville did, not just in one newscast, but across five of its early evening newscasts.
Imagine going into one of the TV ratings periods with an unknown news anchor team on the desk. How unknown? Your new chief meteorologist’s first day on air is the first day of the sweep. Even your creative services director is new, just a few months on the job. Yet despite those obstacles, WHEC, Hubbard Broadcasting’s NBC affiliate in Rochester, N.Y., was the No. 1 newscast at 11 p.m. in adults 25-54 in the November 2017 sweep.
Few first-run shows record increases over a year ago. Judge Judy retains her crowns as tops in both courtooms and overall; Dr. Phil leads the talkers; Family Feud is the new No. 1 among games; and Entertainment Tonight reigns the magazine realm, winning its 104th consecutive sweep.
ABC News’ Good Morning America and World News Tonight both won November sweeps for the first time in 21 years. World News Tonight averaged 8.6 million viewers to edge NBC Nightly News by only 96,000, giving the show its first November sweep win since November 2001 when Peter Jennings sat in the chair currently occupied by David Muir.
In the news demo the November sweep win is NBC News’ 18th of the last 19. Today’s ratings results are good news for NBC; last year, ABC World News Tonight With David Muir won the November sweep in the news demo, ABC’s first such win in 18 years.