Fresh from commitments from major advertisers and an agency holding company to boost their spending on Black-owned media, the Black-Owned Media Upfront announced a partial lineup of speakers today. Presenters will include, clockwise from upper left, Butch Graves, president-CEO, Black Enterprise; Roland Martin, founder, Nu Vision Media; Michele Ghee, CEO, Ebony & Jet; Paula Madison, chairman-CEO, Madison Media Management; Detavio Samuels, CEO, Revolt Media; and Byron Allen, founder, chairman and CEO, Allen Media Group. Register to attend here and please register again if you initially registered prior to Wednesday, May 5. Start times for this event: Tuesday, May 11: 3 p.m. ET. Wednesday, May 12: Noon ET.
The veteran television journalist will interview Byron Allen, owner of The Weather Channel, Entertainment Studios and Allen Media Group, about his progress at convincing major marketers to devote 2% of their annual advertising spend on Black-owned media. Allen’s efforts have convinced General Motors to commit to a long-term advertising investment and Verizon announced it is planning to partner with Allen in a summit in May. To join the webinar, register here.
Systemic racism in the advertising industry has left Black-owned media with a fraction of the advertising dollars that should be flowing their way, argues Byron Allen, owner of The Weather Channel and founder of Entertainment Studios and Allen Media Group. Allen, who maintains big marketers can ameliorate the problem by devoting 2% of their advertising spend on Black-owned media, will press his case during a TVNewsCheck webinar, Black Owned Media Matters, set to take place Thursday, April 15, at 1 p.m. ET. Register here.