NuTime To Sell Ads Targeting Black Audiences With CBS Media Ventures

CBS Media Ventures said it is teaming up with NuTime Media to help advertisers looking to reach Black viewers who watch CBS’s syndicated shows. NuTime Media, formerly Related Media Inc., is a Minority Business Enterprise certified ad sales rep. Under the new agreement, NuTime, led by CEO Morris McWilliams, will work closely with Scott Trupchak, EVP of media sales and partnerships at CBS Media Ventures. Above, Hot Bench is one of the CBS syndicated shows with a large Black audience.