Interpublic’s Mediabrands unit has formed an alliance with more than 15 minor TV networks to develop and organize data and technology that would enable the agency and its clients to buy their advertising inventory programmatically. The initiative, which is being led by Mediabrands’ Magna Global unit, so far includes more than 15 networks, about half of which are not even measured by Nielsen.
NEW YORK (AP) — Jennifer Lopez is the newly appointed chief creative officer of NuvoTV. The versatile J-Lo was announced last fall as a creative partner with the English-language Latino network, but her role was solidified Wednesday as NuvoTV held its upfront for advertisers and prepared for a re-launch of its programming in July. In […]