YouTube To Offer Guarantees To Advertisers

Google is now confident enough in Nielsen’s Online Campaign Ratings product that it’s going to start selling guarantees to YouTube advertisers based on OCR ratings next month. And as of the end of 2014, Google will have OCR integrated directly into its Doubleclick platform, so you’ll be dealing with Nielsen ratings when you’re doing workflow, reporting and invoicing. The billing guarantees will be available to buy from Google starting May 1.