Facebook To Use VR Consumer Data To Target Ads

Facebook has notified consumers who use Oculus virtual reality headsets that it will collect their data from the gaming world and use it for advertising on the social network. Facebook made an update to Oculus privacy policies on Thursday, describing how it plans to track players in the virtual world and incorporate that activity into the company’s broader understanding of users.

Oculus Unveils $399 Quest Wireless VR Headset

Oculus Cuts Price Of Virtual Reality Set By $200

Oculus Acquires Eye Tracking Startup

Facebook’s Oculus has acquired The Eye Tribe, which has developed eye tracking developer kits for computers and software that can bring gaze-based interfaces to smartphones. Details of the deal, including the cost, weren’t released, but it could have major implications for Oculus devices in development, including its forthcoming standalone headset. 

Facebook’s Oculus Loses VR Ground

Oculus hasn’t quite been the virtual reality home run Facebook hoped it would be: the hardware maker has been beset by shipping problems, a high-than-expected price and vigorous competition from the likes of Sony and HTC, among others. Founder Palmer Luckey’s controversial political views haven’t helped, and now Facebook finds itself in the rare position of being on the back foot in a space where CEO Mark Zuckerberg has soaring ambitions.

Will Virtual Reality Change Your Life?

How a teenage Palmer Luckey created Oculus Rift in his parents’ Southern California garage, sold it for $2 billion and may have launched a digital revolution.

Samsung Expands Virtual Reality Arsenal

Virtual reality specialist Oculus is trying to dazzle consumers by adding more entertainment and educational options to the Samsung Gear headset. They join a menu of more than 250 apps designed for the Gear VR since its consumer model was released nearly six months ago.

Facebook Loses A Leading VR Innovator

Mary Lou Jepsen, the executive director of engineering at Facebook and the head of display tech at its Oculus virtual reality arm, is leaving the social-networking giant after a little more than a year on the job to focus on curing diseases using MRI images in the form of a consumer wearable.

Oculus Rift Delays Flatten VR Fan Fervor

It’s too soon to say how the four-week delays will affect Oculus, much less the overall acceptance of virtual reality, a technology that submerges users in realistic artificial worlds. The delay, naturally, has sparked online grousing and even some data-based activism, including the creation of a crowdsourced spreadsheet for tracking who received their prized VR gear and when.

Oculus Reacts To Virtual Reality Privacy Questions

BURBANK, Calif. (AP) — An executive from virtual reality company Oculus says consumers shouldn’t be concerned about an invasion of their privacy when using the Oculus Rift. Jason Rubin , Oculus’ head of worldwide studios, is downplaying questions raised about the VR system’s privacy policy. “It’s a new medium,” said Rubin during a Thursday interview. […]

COMMENTARY BY JOSEPH LICHTERMAN

Oculus Rift A Step, Not A Leap, Into VR News

Deep breath, publishers: you won’t need to be cranking out VR stories for the new Oculus Rift headset overnight. Joseph Lichterman writes that based on the spate of early reviews, it’s an impressive and positive step in the VR revolution, but widespread adoption will likely be hampered by its price tag ($599) and the high-powered PC it needs to run (no Macs yet). In short, it’s also just thrilling enough to get critics revved up for the 2.0 version.

For VR Pioneers, No Rush To Succeed In ’16

The founder of Oculus told a group of developers working on virtual reality content Wednesday that the immersive medium’s success should be measured by time — not necessarily money — spent on it.

Oculus Ready To Sell Rift Virtual Reality Headsets

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Fox Sports, NextVR Immerse U.S. Open Fans