The devastating effects of the tornado in Moore, Oklahoma left people wondering what they could do to help. On Wednesday, May 22, Hearst-owned WYFF Greenville, S.C. (DMA 37), responded and offered an immediate outlet for those who wanted to help with relief efforts. WYFF partnered with the Upstate Chapter of the American Red Cross in […]
Amid all the expensive camerawork and sharp matching windbreakers on the major TV networks’ coverage of Monday’s tornado in Moore, Okla., the best dispatches largely came from local TV news. Two of the most memorable clips were Emmy-winning KFOR reporter Lance West choking up via phone as he ran toward the demolished Plaza Towers Elementary School, and then again on-camera while standing in front of the ruins. These moments could have felt false on a bigger network. On KFOR, though, they rang true. And the emotion did not make West’s report, which was full of useful, vivid details, any less attentive or substantive.
The CBS Local Media stations in Philadelphia (DMA 4) — KYW (CBS), WPSG (CW), KYW-AM, WOGL-FM, WIP-AM-FM, WPHT-AM and CBSPhilly.com — are teaming up again under the “Operation Brotherly Love” banner to use their combined voices to raise funds for the American Red Cross relief effort in the wake of the deadly tornado in Moore, […]
Hearst Television WESH (NBC) and WKCF (CW) Orlando, Fla. (DMA 19), are focusing attention on relief efforts for the victims of Monday’s Oklahoma tornado. The stations and their subchannels are airing hourly messages and WESH 2 News is devoting special time to the cause, supplying viewers with this donation information from the American Red Cross: […]
Hearst Television’s KHBS (ABC)-KHOG (CW) Fort Smith, Ark. (DMA 101), and the American Red Cross in Arkansas will hold a disaster relief drive, Outreach For Oklahoma, today. Funds raised will benefit those in areas impacted by the Oklahoma tornado. “Our thoughts and prayers are with our neighbors in Oklahoma,” said KHBS-KHOG president-GM Brian Sather. “It is […]
The Voice judge and Oklahoma native said last night that he wanted to put together a relief concert in support of victims of the massive Oklahoma tornado that hit earlier this week, killing dozens. Now NBC is working fast to make it happen, perhaps early next week.
NBC, ABC, CBS and CNN rushed top names to the scene of the devastation in the Midwest, where 24 are dead and scores are injured.