Oklahoma tornado

The devastating effects of the tornado in Moore, Oklahoma left people wondering what they could do to help. On Wednesday, May 22, Hearst-owned WYFF Greenville, S.C. (DMA 37), responded and […]

Amid all the expensive camerawork and sharp matching windbreakers on the major TV networks’ coverage of Monday’s tornado in Moore, Okla., the best dispatches largely came from local TV news. Two of the most memorable clips were Emmy-winning KFOR reporter Lance West choking up via phone as he ran toward the demolished Plaza Towers Elementary School, and then again on-camera while standing in front of the ruins. These moments could have felt false on a bigger network. On KFOR, though, they rang true. And the emotion did not make West’s report, which was full of useful, vivid details, any less attentive or substantive.

The CBS Local Media stations in Philadelphia (DMA 4) — KYW (CBS), WPSG (CW), KYW-AM, WOGL-FM, WIP-AM-FM, WPHT-AM and CBSPhilly.com — are teaming up again under the “Operation Brotherly Love” […]

Hearst Television WESH (NBC) and WKCF (CW) Orlando, Fla. (DMA 19), are focusing attention on relief efforts for the victims of Monday’s Oklahoma tornado. The stations and their subchannels are […]

Hearst Television’s KHBS (ABC)-KHOG (CW) Fort Smith, Ark. (DMA 101), and the American Red Cross in Arkansas will hold a disaster relief drive, Outreach For Oklahoma, today. Funds raised will […]

The Voice judge and Oklahoma native said last night that he wanted to put together a relief concert in support of victims of the massive Oklahoma tornado that hit earlier this week, killing dozens. Now NBC is working fast to make it happen, perhaps early next week.

As the impact of yesterday’s devastating tornado became clear, the market’s new stations went into disaster mode. Watch their continuing coverage: KWTV here; KOCO here; KFOR here; KOKH here.

NBC, ABC, CBS and CNN rushed top names to the scene of the devastation in the Midwest, where 24 are dead and scores are injured.