Slow Going For ‘OMG Insider’s Dual Focus

When CBS TV Distribution entertainment newsmagazine The Insider announced a partnership six months ago with Yahoo gossip website OMG! to combine their brands, OMG Insider established itself as a couple to watch. But since its official January launch with set overhauls, new hires and tonal shifts, Nielsen and Comscore data indicate OMG Insider has yet to see a meaningful boost either on TV or online, where it faces a crowded field of competitors.