How TV Marketing Has Changed in the On-Demand Era

As more TV viewers become digital streamers, there are questions about whether outlandish marketing stunts still have a place in the TV firmament.

Hulu Hiking Prices Of On-Demand Plans By $1 Per Month

Disney is raising prices on Hulu’s baseline video-on-demand streaming packages next month, as the Mouse House seeks to push customers toward the three-way Disney Bundle and Hulu’s live TV packages.

Ovation TV Signs With Comscore

Comscore today announced a new agreement to provide cable arts network Ovation TV with OnDemand Essentials, Comscore’s currency measurement service for video on demand. As an independent cable network, production and digital media […]

Comcast Launching Hitz Movie Service

Comcast is rolling out Hitz, a commercial-free, on-demand service that will replace Cinemax in some packages beginning in July.

Ad Skipping Leads Nets To Up VOD Offerings

CBS, Fox and the other TV broadcasters are delivering more shows on demand through pay-TV services to wean audiences off digital video recorders, which let viewers skip through commercials. Comcast, owner of NBC and the largest U.S. pay-TV service, is offering the 100 most popular shows on demand in the new TV season that’s just begun.

CBS On Demand Puts New Spots In Old Eps.

CBS Corp. will begin selling new commercials in NCIS, The Crazy Ones and other programs that viewers watch on demand using their cable-TV service, a bid to generate revenue from audiences who watch shows on a delayed basis. The new commercials will appear three days after a program is broadcast.

The CW Inks First On-Demand Deal With Comcast