The arrangement integrates Wells Fargo Credit Cards into NBCUniversal’s One Platform Commerce, providing exclusive benefits for Wells Fargo credit cardholders and shoppable content across Bravo’s Project Runway, Today’s “Jill’s Steals and Deals” and “Shark Tank” on CNBC.
The deal builds on the success of peacock relationship, helping to manage and deliver a pristine viewing experience across all screens.
It unifies all digital and streaming inventory to give local customers more targeted reach and scale. Premium opportunities across Peacock and Apple News are now open to all marketers.
NBCUniversal is introducing PayPal as its transactional partner for ecommerce on One Platform, its ad-buying model for reaching and measuring unduplicated audiences across all of its linear and OTT properties, introduced this past January. Last month, NBCU debuted ecommerce initiative One Platform Commerce with Shop Telemundo, said to reach 91% of U.S. adult Hispanics. Now, it’s rolling out ecommerce across the full One Platform.
Ahead of the upfronts, it introduces new proprietary advertising technology and partnerships with 4C Insights, FreeWheel and Operative. According to Linda Yaccarino, chairman, advertising and partnerships, marketers can now optimize and target their key audiences across all screens, all networks and all dayparts, making every impression data-informed.
NBCU Merging TV, Digital Ad Buying
With One Platform, NBCUniversal said it will “leverage its unrivaled scale — an incredible 211 million adults 18-plus every month — to help advertisers to reach all audiences that matter. NBCUniversal will offer advertisers its best content across any screen, helping to simplify the buying process and deliver better results for brands.”
