NBCUniversal And Wells Fargo Set Partnership

The arrangement integrates Wells Fargo Credit Cards into NBCUniversal’s One Platform Commerce, providing exclusive benefits for Wells Fargo credit cardholders and shoppable content across Bravo’s Project Runway, Today’s “Jill’s Steals and Deals” and “Shark Tank” on CNBC.

NBCUniversal Partners With Ad-Id

The deal builds on the success of peacock relationship, helping to manage and deliver a pristine viewing experience across all screens.

NBCU Expands Ad Resources For Local Marketers

It unifies all digital and streaming inventory to give local customers more targeted reach and scale. Premium opportunities across Peacock and Apple News are now open to all marketers.

NBCU Bows PayPal For Its One Platform

NBCUniversal is introducing PayPal as its transactional partner for ecommerce on One Platform, its ad-buying model for reaching and measuring unduplicated audiences across all of its linear and OTT properties, introduced this past January. Last month, NBCU debuted ecommerce initiative One Platform Commerce with Shop Telemundo, said to reach 91% of U.S. adult Hispanics. Now, it’s rolling out ecommerce across the full One Platform.

NBCU Doubles Down On Future Of Advertising

Ahead of the upfronts, it introduces new proprietary advertising technology and partnerships with 4C Insights, FreeWheel and Operative. According to Linda Yaccarino, chairman, advertising and partnerships, marketers can now optimize and target their key audiences across all screens, all networks and all dayparts, making every impression data-informed.

CES 2020

NBCU Merging TV, Digital Ad Buying

With One Platform, NBCUniversal said it will “leverage its unrivaled scale — an incredible 211 million adults 18-plus every month — to help advertisers to reach all audiences that matter. NBCUniversal will offer advertisers its best content across any screen, helping to simplify the buying process and deliver better results for brands.”