Fake Web Ad Scheme Steals From Publishers

Adform says it discovered a fraud scheme that could have been stealing upward of $500,000 a day by “spoofing” publisher websites.

MRC Issues Digital Ad Fraud Rules

Amid growing concern over online advertising fraud, the Media Rating Council has issued new guidelines for digital media vendors and companies to follow in order to detect and filter out “invalid traffic” generated by non-human sources like bots.