TV revenue in the U.S. will decrease by 1.4%, Magna Global said, while digital media will increase 15.5% to reach 31% market share. Mediocre spending in the U.S. was the result of a number of factors, including bad weather that hit retail, restaurants and automotive dealers early in the year, as well as heightened interest in digital.
For the first 37 days of the 2012 November-December holiday shopping season, online spending has hit $26.6 billion, a 13% increase over the same period last year.
Google makes more money from advertising than all U.S. print publications combined, according to a new study from German statistics company Statista. The company found Google generated $10.9 billion in ad revenue in the first six months of 2012, while the whole U.S. print media industry — newspapers and magazines — made only $10.5 billion.
Independent media agency Carat predicts that online will account for a slightly bigger share of total global ad spending than newspapers this year, revising an earlier report that predicted the shift would take place next year.
Brands spent more money advertising on the Internet in Britain than they did on TV for the first time in the first half of 2011, as companies moved online to reach the millions of Britons using social networks and watching videos.
U.S online advertising revenue this year will surge 20% to $31.3 billion on the strength of robust display ad spending, according to the latest forecast from eMarketer. That’s a jump from the market research firm’s prior estimate from the end of 2010, projecting online ad sales would increase just 10% to $28.5 billion in 2011.
Borrell Associates’ latest survey of small and medium businesses, “2011 Outlook: SMBs Become Everybody’s New Best Friend,” found that SMBs are planning to increase online ad spending by 29% this year.
Online advertising revenue and online retail spending will both grow by 10% in 2011, according to the latest forecast from S&P Equity Research, which also issued predictions about major players and the industry as a whole — not all of them rosy.