Internet advertising has hit another major milestone. During 2013 spending on online ads surpassed spending on broadcast television for the first time ever, according to data released today by the Interactive Advertising Bureau. TV remains ahead of the Web when you include other forms of television advertising, such as cable. But based on national network, spot TV and syndication, broadcast dropped behind online last year.
SMBs are on average spending 72% of their online marketing budget on digital services such as consulting, SEO, email management and Web presence, compared to only 12.4% for advertising, according to a new report from Borrell Associates out today.
Online CPMs are predicted to rise thanks to widespread adoption of the “viewable impression” standard, but the overall ad pie won’t grow as fast as forecast in 2011.