Executives from Nexstar, Newsy, CBS Local Digital and Local Now will assess ad technology’s performance amid the pandemic’s growing streaming audience at TVNewsCheck’s virtual OTT News Summit on Sept. 24. Register here.
Walt Disney is looking to sell TrueX, an advertising-technology company it absorbed as part of its $71.3 billion acquisition of 21st Century Fox assets last year, according to people familiar with the matter.
There’s a surge of M&A activity in the ad technology markets including firms that provide more effective advertising analytics and customer targeting. Mary M. Collins looks at the trend and the pros and cons broadcasters face in considering whether they should get on board.
The purchase of the online ad tech firm will help Comcast make money from ads placed on its content over a variety of platforms as FreeWheel technology evolves and gets better.